Author

Nick Runyon

Nick is an accomplished executive with 20 years of experience in developing and implementing marketing strategies that drive fast and scalable growth. As CMO of PFL, he helps marketers achieve unmatched results through direct mail orchestrated with digital marketing and sales.

Sales Analytics

How Marketers Can Leverage Direct Mail to Hit Goals During the Pandemic

Nick Runyon Oct 1, 2020 2

COVID-19 threw a wrench in many marketers’ plans, especially when it comes to lead generation. Though events are postponed (or moved to a virtual format), marketing teams are still expected to generate qualified leads. For most demand gen…
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