Catering Content to the Muted Generation
Good storytelling is gold; great audio and video content cannot exist without it. The challenge is that even when we have that skill in spades, there are dozens of steps in the production and distribution process that have even the best scratching their heads. Ever-changing formats, codecs, platforms, and mobile viewing options are just a few things to consider to get the most out of the videos we work so hard on.
It’s hard not to think about how much it costs to create videos; how much my time is worth, my coworkers’,…