Ryan Urban is the co-founder and CEO of Wunderkind (formerly BounceX), a global marketing technology company. Recently, the company launched its SMS marketing product to help retailers recover lost COVID-19 revenue.
The spread of coronavirus has had an unprecedented and unpredictable impact on digital commerce. And after following the data closely for nearly three months, we’ve noticed that shoppers have been permanently moving their purchasing behavior from omnichannel to pure eCommerce. What does this mean? That now is a good time to engage with current and prospective customers as they shift their behavior online. And considering 56% of consumers have been using their cell phone more since COVID-19 began, retailers must pivot…