Author

Samuel Kellett

Sam leads the content team at Exponea, where he manages the production of e-commerce articles and case studies, as well as the content for webinars and events. Sam’s passion is storytelling: he is constantly exploring new and creative ways to explain complex topics.

B2B Data

Customer Lifetime Value (CLV): the MVP of Your Marketing Metrics

Samuel Kellett May 14, 2019 0

Understanding and Utilizing CLV Marketing Strategies Will Vastly Improve Your Business’ Growth and Profitability Customer Lifetime Value is a powerful and dynamic metric for marketing teams, yet it is still vastly underutilized and…
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