Sandra Peterson

Sandra Peterson

Tech marketing executive with B2B and B2C experience in SaaS solutions, AI/IoT/big data, consumer electronics and mobile. Successfully launched over 100 products and services with an emphasis on expanding into international markets and new customer segments. Thrive in various environments with experience that spans early stage start-ups to Fortune 500 brands including Adobe, Apple and Nvidia. Recognized as a strategic thinker and an assertive hands-on driver who is passionate about the customer journey. Dedicated to overall team success and development with a driven entrepreneurial spirit. • Grew SaaS commerce platform from 5 pilots to 100+ implementations, exceeding growth target by 300% • Built a marketing technology stack from the ground up that increased qualified leads 600% in 6 months • Launched the first $99 smartphone with AT&T, Verizon and Sprint initially, then into 22 countries in 6 languages • Dominated CES 2011 with over 10 Best of CES accolades for automotive and mobile technology • Dramatically expanded smartphone sales to the 18-35 consumer segment by 4X with social/mobile campaigns