Marketers: Who’s Sitting at Your Strategy Table Now?

Some days I wish I’d grown up in the Mad Men era. So simple. Need great marketing? Call Don Draper, write a check, run the ads. Sell more stuff. Lather, rinse, repeat. The ad agency was at the center of the universe because your advertising strategy = your marketing strategy. Fast forward to the digital data era, and it’s a whole new gang at the strategy table. A modern marketing team needs to be able to analyze an endless stream of real-time data coming off of multiple technology tools: CDPs, CRMs, marketing automation,…