Author

Scott Gifis

Experienced executive and advisor with a proven track record of developing and successfully executing go-to-market strategies, scaling world-class teams and processes globally, and driving sustainable revenue growth from zero (or near zero) to $100MM+ in new and hyper competitive markets.

Guest Authors

Every Marketer Should Think Like a D2C Marketer

Scott Gifis Nov 21, 2019 0

It’s no revelation that technology has changed how we interact with brands: I can get prescriptions immediately delivered to my office, custom-built furniture sent to my home, and order-in dinner from my daughters’ favorite restaurant — all…
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Guest Authors

Ambitious Storytelling and Daring to Grow Pays Off, Adroll Shows Us How

Scott Gifis Dec 4, 2018 0

Successful marketing requires more than seasonal promotions and eye-catching creative. As consumers are interacting with brands across more channels than ever before, expectations for personalization and relevance continue to rise.…
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