Predictions Series 2021: Top 5 PR Trends & Predictions for the COVID-19 Era

As much as PR trends have morphed through the years, its primary reason for being – to secure coveted media exposure and reach new audiences – has stayed the same. How a brand secures that coverage is where things have changed. Where brands need to level up their current strategy when it comes to getting heard and seen in a crowded marketplace continues to evolve. Looking to 2021 (something most of us have been doing since March!), we see a familiar game that needs to be played with new rules. In many cases, PR strategies…

The Show Must Go On: Alternative Ways to Bring a Product to Market with Trade Shows on Hiatus

I’ve been in PR for a long time, and in the beginning, it was all about the trade shows. Sure, products would be launched with a variety of PR tools ranging from satellite media tours to traditional press releases and, later, social media. But the trade show was always special. It was a vibrant environment where brands and press converged every year to network, learn, and launch an exciting new product. This is the world where I cut my teeth and launched a brand of my own. From CES and NAB Show to Comdex and the Global…