5 Critical AI Capabilities Organizations Need for Digital Experience Optimization

Data is arguably one of the biggest “make or break” factors for any organization seeking to optimize the digital experiences they’re providing to customers and prospects. But, to truly move the needle on improving website engagements and conversions, it takes more than simply collecting and analyzing data.The data must provide highly actionable insights to digital teams that leaves no stone unturned. However, there is concern amongst customer experience professionals that the analytics systems providing the crucial data…

How Automation Can Maximize the Value of Session Replay

It’s no question that providing customers and prospects with the best possible website experience is critical to acquiring new customers, maintaining loyalty, and driving conversions and revenue—especially during the pandemic while most interactions exist online rather than in-person. There are a handful of technologies that enable organizations to optimize the digital customer experience, an important one being session replay. According to an Econsultancy survey, 95% of practitioners find session replay effective for…

Building Your Tech Stack: 3 Reasons Marketers Should Select the ESP Committed to Email

The exploration process of building a Marketing Technology stack, whether you’re starting from scratch or replacing outdated services, can be overwhelming. For every software need, there are a plethora of options to choose from. And with so many options, it can be challenging to narrow down which technologies will benefit your strategy, while also considering your budget and other factors. When it comes to deciding on software to meet your business’s Email Marketing needs, there are two main categories to choose from:…