Author

Sophie Light-Wilkinson

VP Marketing - EMEA at Bazaarvoice, Sophie is a senior marketing leader with experience working in start-ups through IPO, large corporations, and agency for both B2C and B2B marketing.

Guest Authors

Can Transparency Really Stop Fyre Burning Influencer Marketing?

Sophie Light-Wilkinson Feb 25, 2019 0

The words “murky at best, and fraudulent at worst” still hang in the air over Influencer Marketing. Two years on from Mark Pritchard’s scathing speech on the state of affairs in…
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