Author

Tara Kelly

A serial innovator, published author and founder of SPLICE Software, Tara Kelly is passionate about technology’s potential to change lives for the better. She has consistently channeled that belief into developing technologies that enhance operations, enable better service delivery, and improve the customer experience.

Guest Authors

Survey Your Way to Greater B2B Customer and Employee Loyalty

Tara Kelly Dec 3, 2021 0

B2B marketers spend a lot of time identifying target customers and creating ideal customer profiles, i.e., subsets of target customers who are likely to become high-value accounts. This process helps B2B companies accelerate the sales cycle…
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Sales & Marketing

Predictions Series 2021: Five Customer Experience Trends to Watch in 2021

Tara Kelly Dec 14, 2020 0

2020 changed the way we look at things. To deliver a great customer experience in 2021, you’ll need to understand how customer perceptions are evolving. Knowing these trends can help you meet customers where they are in the year ahead.…
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Guest Authors

Making Voice Tech More Human Is as Easy as 1-2-3

Tara Kelly Apr 16, 2019 0

Customers love technology, but they crave human interaction too. Several years ago, Gartner predicted customers would manage 85 percent of their relationships with an enterprise without interacting with a human being. But a PwC survey from…
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Guest Authors

It’s Time To Find Your Company’s Voice

Tara Kelly Feb 6, 2019 1

Are you ready for the voice revolution? Gartner predicts that by 2020, 30 percent of web browsing will be done without a screen. Voice assistants accounted for twice as many sales in the fourth quarter of 2017 than in the fourth quarter of…
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