Banner Before Header

Personalized Ad Creatives Make or Break Campaigns

Spend on mobile games across all app stores has grown so much that it is forcing brands to rethink personalized ad creatives. As the pandemic drags on, it’s no secret time spent on mobile is on the rise. Mobile usage has increased across virtually every vertical. Simultaneously, advertisers have been tightening ad spend and allocating budgets based on campaign effectiveness. It’s for this reason advertisers must be mindful of the importance of ad creatives and the potential for ad fatigue. Brands and advertisers must…