Tiffany Ruder is a full-stack marketer who specializes in creating customer-centric messaging and digital experiences that span channels and touchpoints. All about optimizing the customer experience as the ultimate conversion booster, she's based in Boulder, CO, but her clients are based all around the world.
Your ads all aim to get leads to click through to the landing page, and then the landing page has to achieve the crucial task of getting the visitor to complete the desired action. Whether it’s signing up for your email list, downloading an ebook, or registering for an upcoming event, your landing page has a specific job to do.
But not every landing page is up to the task.
We’ve all been on the receiving end of a landing page that’s so off-putting that we click away again immediately, but you wouldn’t like to think…