Author

Tim Beard

Tim Beard is the Managing Director for APAC at Silverbullet.With over 25 years’ experience helping organisations implement and manage digital technologies, I assist marketers to understand and unlock the value of their martech and adtech mix, to effectively leverage data and glean new and transformational insights for better ROI.

Sales & Marketing

Deepening Customer Connections Through the Power of Data

Tim Beard May 14, 2020 0

While this year’s pandemic presents many challenges to marketers, it also presents many more opportunities, particularly as consumer activity rapidly moves online. In this article, we explore how marketers who have created a data-driven…
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Guest Authors

Bad Data Handling Is Holding Marketers Back, Survey Reveals

Tim Beard Apr 10, 2020 0

Poor data handling is costing businesses millions on resources and lost opportunity, with less than a third of CMOs feel the industry has the right skills to deal with customer data privacy, a new survey revealed. Lack of skills in data…
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