Deepening Customer Connections Through the Power of Data
While this year’s pandemic presents many challenges to marketers, it also presents many more opportunities, particularly as consumer activity rapidly moves online. In this article, we explore how marketers who have created a data-driven link between marketing activity and the commercial impact of that activity on brand they support through analytics, are the ones best placed to grow from change.
Increased digital consumer activity means a wealth of new data on consumer behaviour is being uncovered every day, not to…