Author

Tim Beard

Tim Beard is the Managing Director for APAC at Silverbullet.With over 25 years’ experience helping organisations implement and manage digital technologies, I assist marketers to understand and unlock the value of their martech and adtech mix, to effectively leverage data and glean new and transformational insights for better ROI.

Deepening Customer Connections Through the Power of Data

Tim Beard 0
Sales & Marketing
While this year’s pandemic presents many challenges to marketers, it also presents many more opportunities, particularly as consumer activity rapidly moves online. In this article, we explore how marketers who have created a data-driven link between marketing activity and the commercial impact of that activity on brand they support through analytics, are the ones best placed to grow from change. Increased digital consumer activity means a wealth of new data on consumer behaviour is being uncovered every day, not to…

Bad Data Handling Is Holding Marketers Back, Survey Reveals

Tim Beard 0
Guest Authors
Poor data handling is costing businesses millions on resources and lost opportunity, with less than a third of CMOs feel the industry has the right skills to deal with customer data privacy, a new survey revealed. Lack of skills in data privacy compound the problem and form part of a subset of growing issues to do with a lack of internal capability and capacity. Silverbullet’s new report Whose data is it anyway? How UK marketers navigate data management as consumer privacy concerns grow, surveyed 100 UK CMOs and a wealth…