Author

Tim Johnson

Tim has been with Portent since 2012 and is currently the PPC Team Lead. He has seven years of experience managing PPC accounts of all sizes in a wide variety of verticals and industries. Additionally, he carries full Google Ads, Microsoft Advertising, and Google Analytics certifications.

Guest Authors

Why Attribution Will Change the Way You Look at PPC

Tim Johnson Sep 10, 2019 2

When was the last time you evaluated your attribution model? Most advertisers on Google Ads are still sticking with the default attribution settings when managing, optimizing, and reporting on their PPC efforts. It’s time to take another…
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