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Market Planning: A New Data Science Approach for 2020 and Beyond

When conducting an evaluation of markets, competitors, trends and opportunities, strategic business planners have relied heavily on a set of long-established financial measures like “top down” market sizing and trend analysis as a basic component in their market models. This briefing will make the case that traditional analytical methods and tools are missing a level of depth that is critical to understanding today’s complex buyer and competitive environments in a meaningful and actionable way. By the end of this…