Here Comes Mobile Gaming Domination

For marketers, the mobile gaming industry offers a plethora of opportunities. However, some businesses are still hesitant to jump on the gaming train. This is set to change in 2021 as mobile gaming platforms make strategic advances. With more than 80% of consumers now playing digital games, we expect even the most reluctant brands will embrace exciting new ways to engage gaming audiences in the year ahead. A key driving force for greater adoption has been the COVID-19 pandemic, which created a surge of growth in digital…

The Gamer Is Dead in 2020. Long Live Mobile Gaming

Perhaps the most tenet, most timeless mantra to advertising is “follow the eyeballs.” And while we no longer accept broad reach as our number one outcome, instead focusing on “engaged reach,” or as P&G Chief Brand Officer, Marc Pritchard put it– reach and continuity, the pendulum is, in fact, swinging back to broad-reach vehicles, or engagement worth buying. In some areas of the world, broad-reach vehicles in either traditional or digital media differ. However, in the Asia Pacific region, it’s quite clear that mobile…