Author

Tripp Boyle

As senior vice president for Connekt, Tripp is responsible for driving strategic business deals and partnerships with advertisers, brands and content companies. He also plays a critical role in shaping Connekt’s product roadmap and solidifying its thought-leadership position as the company powering the future of TV. Tripp boasts more than 15 years of experience keeping Fortune 100 brands and their agency partners on the leading edge of emerging media platforms, including connected TV, over-the-top, mobile, virtual reality and augmented reality.

Predictive & AI

4 Ways to Make T-Commerce Work for You in 2018

Tripp Boyle Dec 29, 2017 0

A T-Commerce Study by Connekt Showed That 76% of Viewers Would Purchase Products They See in TV Ads Television-based commerce – AKA t-commerce – is set to take off in 2018, buoyed by new technologies and the transition of millions of…
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