Vidhi Thakkar

"CMS products should be architected to take advantage of any and all AI as they become useful and emerge as best-in-class for a particular domain." What inspired your journey into technology? One of my life mantras is to “never be boring.” This is why I believe I didn’t find tech; tech found me. At university, I majored in French and Mass Communications. Outside of being a math and data nerd for most of my life, I didn’t really have any exposure to STEM and what STEM meant for me. I started my career in Public…

Tell us about the role and team/technology you handle at Precise Target. The team is a mix of data scientists and application developers. The data scientists design models and process billions of records to create consumer taste profiles for 220 million U.S. adults. The application developers create the platform that allows our brand and retail partners to target those new and potential customers and analyze results. How has Retail Tech industry evolved in the last decade or so? Predictive analytics, AI and machine…

"As AdTech grows, we will see an enhanced focus on not just placing an ad, but also knowing what is happening on the other side." Tell us about your Journey in Technology? What inspired you to start Anzu.io? Since I first dipped my feet into the AdTech industry, I was hooked. I saw in AdTech, a wide-open canvas for innovation and meaningful advancements. My mission was - and is - to create breakthrough products that have the power to change the way humans and advertisements interface with one another. A core…

"Data is not just a finite commodity. It’s an ever-expanding, scalable, multi-dimensional prism through which commercial situations can be understood, risks can be assessed and decisions made." Tell us about your role/team at GBG? At GBG, the global Identity Data Intelligence specialist, I am responsible for strategy and innovation for our location intelligence solution, Loqate. I have over 20 years of experience working in the location data space, particularly in the retail sector. In my role as a Director, I am…

"Marketing Automation is critical to defining the funnel and building a communication plan for each of the customer touchpoints, as well as post-analysis." Tell us about your journey into Marketing Technology and how you started at Anzu.io? I have been involved with Anzu since the company’s early days. Having worked in the AdTech space before, I was inspired by Anzu’s mission to make advertising better, and could see the potential impact I could have as a marketer. I am super proud of the team and what we’ve accomplished…

Tell us about your journey in Technology. What inspired you to start Anzu.io? I was always fascinated by technology and innovation, and had already begun programming by the age of 9! In my early years, I experimented with working in many areas of computing such as Reverse Engineering, Hacking, Computer Graphics, and Demo-making. Tasks that did not involve creativity and innovation seldom interested me—and this truth remains today! As the years went by, I had the chance to work in a wide range of technological fields and…

Tell us about your role/team at GBG? I am responsible for the Fraud and Compliance business across EMEAA at GBG, the global Identity Data intelligence Specialist. I have an International team that provides expertise to our customers, helping solve their fraud and compliance challenges. The team also delivers our solutions to customers ensuring they drive value and support a smooth client journey. What is GBG? How is it different from other Identity Data Intelligence companies? GBG helps 19,000 organizations across the…

"The key to success and standing out in a world where loyalty is all but dead is to facilitate trust through transparency." My Journey Hi Katherine, tell us know your journey in technology. How did you decide to join Khoros? I’ve been in the business of tech marketing for almost 20 years, and one of the reasons I love it is that it’s always changing — there are always dynamic new stories to tell and interesting new tools to deliver them. In B2B Marketing, the job is really simple — we’re here to create, accelerate, and…

Tell us about your journey in technology. What inspired you to join Fiksu? I guess I’m always looking for that next challenge. I started out as a Content Writer at an international product company, but, over the years, I’ve held varied positions, mainly having to do with product development. My key responsibilities were to manage projects, as well as to ensure their sustainable growth by promoting them in the US, Latin America, and other markets. It was always an exciting journey of working side by side with Developers,…

Could you let us know your journey in Technology? I have always been fascinated by technology and how it impacts the world we live in. When I was at Gartner, we talked about the Nexus of Forces, namely the convergence and mutual reinforcement of Social, Mobility, Cloud and Information patterns that drive new business scenarios. I knew that more and more businesses were moving away from On-premise to Cloud-based solutions, as well as adopting social. This started my journey into the social media and SaaS space, which, in…

"Artificial intelligence is going to completely transform the working world in much the same way as computers did three decades ago." Could you let us know your journey into technology? What inspired you to start Valyant? I have always been interested in technology and actually Founded a custom Software Development company, AppIt Ventures, before launching Valyant AI. The inspiration behind starting Valyant came simply from a place of wanting to solve a problem in an industry that needed a lot of help. I saw an opportunity…

How much has your role at 6sense changed since the time you joined here? When I joined 6sense, the Marketing team was one person — so we had a lot of building to do. Over the course of the year, I’ve run field events, written blogs, built email cadences, worked booths, created decks and mailed out swag. It’s been very hands-on but my biggest focus area and accomplishment has been getting the right people on the team. It takes a certain type of person to want to go all-in and transform an industry. Our Marketing team needs…