A Necessary Paradigm Shift: How Conversation APIs will Deliver True Two-Way Omnichannel Messaging

Traditional assumptions about omnichannel messaging don’t cut it in today’s increasingly dispersed and digital world. Omnichannel messaging was originally premised on the question, “Where are my customers?” Now, with customers using such a variety of messaging platforms - text, RCS, social/chat apps etc, brands need to re-orient to answering the question “How do I effectively communicate with each customer — no matter the channel or channels— in an engaging, continuous and personalized way?” But with so many mobile channels,…