Advertising Landscape 2021: Technologies And Channels That Will Shape The Industry

Marketers and media owners should forget about the word stability once and for all. We are entering a period of constant flux, where the introduction of new technology, new government regulations, or policy changes by walled gardens can radically reshape the market in a matter of months. All digital advertising players should be agile, on the lookout for emerging trends, and building sustainable data and audience strategies that can survive any storm. Further, I will lay out the main challenges and the main areas for…

How to Survive in 2020: A Checklist for Independent AdTech

We’re only one month into 2020, and the AdTech industry is already manifesting one change after another. With a lot of pressure coming from the world markets and ongoing issues within the industry itself, independent AdTech will have to face many challenges this year. However, brace yourselves, for we’re in this together! Here’s our checklist on how to survive in 2020. 1. Bye-Bye, Cookie As you might already know, Google will drop third-party cookies in 2022. Which seems like a distant future. However, this decision is…