Advertising Landscape 2021: Technologies And Channels That Will Shape The Industry
Marketers and media owners should forget about the word stability once and for all. We are entering a period of constant flux, where the introduction of new technology, new government regulations, or policy changes by walled gardens can radically reshape the market in a matter of months.
All digital advertising players should be agile, on the lookout for emerging trends, and building sustainable data and audience strategies that can survive any storm. Further, I will lay out the main challenges and the main areas for…