Why Affiliate Marketers Need Ad Tracking Innovation Now

Affiliate marketing spend is expected to reach $8.2 billion by 2022 in the US alone (source). Yet, the affiliate advertising tracking technology that exists today is legacy tech, built a decade ago. As more advertisers and publishers turn to alternative advertising inventory to diversify their traffic and revenue from the big four platforms (Google, Amazon, Facebook, Apple – GAFA), it will become more critical that the advertising tracking technology available reflects today's affiliate ecosystem. Marketing Technology…