Refocus Your Omnichannel Acquisition Efforts On Quickly Qualifying Shoppers

If you’re responsible for customer acquisition across all channels —  e-commerce, chat, SMS, telesales, in-store —  your daily feed is almost certainly spoon-feeding you business advice about tools, technologies and resolutions for 2021 to maximize customer engagement. However, there is a universal problem that faces all acquisition marketers, which is balancing the yin-yang relationship between maximizing revenue/sales and customer experiences. The two often clash on a fundamental level, indirectly and directly muddling…