Closer Than Ever: The Role of AR/VR In The New Marketing Era

Necessity has been the engine of change throughout the duration of the COVID-19 crisis. Last year, when the virus was officially named a pandemic, marketing teams went back to the drawing board, and quickly began enacting new and necessary techniques. While the complications of the pandemic posed threats to every industry, traditional marketing quickly met its match; the tools and technologies that were designed to get people into stores, to pique enough interest to bring the consumer into an in-person shopping experience,…