As ChatGPT recently marked its first birthday, Nick Floyd, Head of Content at Catalyst digital marketing agency investigates the real impact tech’s latest watershed moment has had so far and whether the hype has been justified. It’s easy…
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With thousands of product choices and the attention span of a seconds, consumers are inundated with millions of messages every day. To catch their attention: your brand must be immersive, engaging, and offer the most personalized…
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As SEO competition increases, a winning SEO strategy and the tools to support it are critical. If you're using a conventional CMS, chances are your website performance isn't being optimized, and your process of creating and managing content…
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Small businesses working to drive growth through marketing should follow several important steps. But before investing in any marketing endeavor, it is important for owners to understand where their business stands and by extension, what…
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The metaverse is over, AI will take all our jobs, Apple's VR headset is all hype; 2023 continues to see a deluge of news surrounding the latest tech trends, some swaying far more towards fiction than fact. Alexander Feiglstorfer, CTO and…
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Next year will be one of the most critical years the world of digital marketing has ever seen, with seismic changes to come around reach in the open web, measurement, targeting, and optimising supply chain partnerships. Much of this…
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Marketers have long been under pressure to generate more leads. However, this goal has been misguided, encouraging an inefficient and ineffective spray and pray approach that frustrates customers and drives suboptimal results. Today,…
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As we look ahead to what 2024 holds for the ad tech industry it is important to assess the present state of advertising. First of all, users are rejecting the tracking of their every move on all the digital platforms they use. Secondly, in…
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Google is full steam ahead on depreciating cookies by the end of 2024, forcing retail marketers to confront the effectiveness of their campaign measurement tools. To look toward the future, marketers first have to take a step back and…
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Augmented reality technology is rapidly transforming the event marketing industry by providing a dynamic and interactive approach for audiences. Augmented reality brings a unique blend of excitement and engagement to events, increasing…
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Advertising on social media is a game of “who has the biggest budget”. Brands with vast pockets spend big on the most lucrative audiences and engaging placements, driving costs up and pricing smaller businesses out. Last year alone, Meta…
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This time last year I put my pen down and stared into my crystal ball. What, I asked, will be the top trends in MarTech in 2023? My predictions settled around new channels that would require marketers to develop more sophisticated data…
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Gartner Placed Generative AI on the Peak of Inflated Expectations for its Hype Cycle, Optimove Sees it as Emerging from the Trough of Disillusionment   On August 16, 2023, Gartner announced that it had placed “Generative AI on the Peak of…
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Is email still relevant? Let’s take a look at its history: Electronic mail (email) was born in the 70s, and email marketing started at the tail end of that decade — that’s over 50 years of use as a marketing channel and communication…
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Influencers continue to be a part of many brand marketing strategies. With a tight-knit community of followers, social media influencers have been able to foster authentic connections and trust among their audiences. Making their platforms…
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What makes a great conversation? It’s a difficult question, because so much of what makes a conversation seamless, enjoyable, and natural is innate to us as humans. We want to be understood by our conversation partner, to be able to…
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Somewhere along the way, we woke up one morning and a seamless omnichannel experience was no longer just a “nice to have” but a necessity for excellent customer experiences. Buyers expect to be able to research on mobile, make a purchase on…
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Maintaining effective communication with customers is crucial for success in the business landscape. One tool that can significantly enhance your business's communication capabilities is call recording software. This powerful technology…
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Although not a new concept for the tech space, AI’s rapid growth over the past year has enabled it to enter and transform nearly every industry. In fact, automation and generative AI are responsible for massive improvements to our daily…
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I'd like to shed light on the transformative power of creator marketing in the technology and telecommunications sectors—a landscape that has evolved exponentially over the last two decades. Today, mobile devices are not just gadgets;…
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