Email is a powerful tool for engaging and communicating with users. Despite numerous attempts to dethrone it, email still remains superior after all these years. However, I anticipate that email unsubscribe rates will skyrocket this year.…
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The end of a quarter or year can feel like balancing on a tightrope for B2B marketers. On one hand, there’s an excitement to tap into the seasonal potential and an urgency to meet goals, while the practical need to keep marketing and demand…
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Digital media comprises 70% of total advertising spend with video standing out as the most rapidly growing format within that realm, according to Vivvix data which spans coverage of $250 billion+ in media spend and detailed descriptors for…
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The role of customer marketing is evolving rapidly. Increasingly, business leaders are looking to marketers to extract more and more customer insights to inform wider business strategies - from customer experience initiatives to promotion…
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Nick Mason, CEO of Turtl, the platform for creating online documents that drive pipeline and revenue, shares his predictions for marketing in 2024 2023 was a year of highs and lows for business. AI exploded onto the scene, transforming the…
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Since the pandemic, economic disruption and overall uncertainty have become our new normal. The World Economic Forum, for example, recently conducted a survey that found more than 60% of chief economists expect the global economy to weaken…
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2023 was the year that excitement about CTV took center stage in advertising. The channel is expected to grow 21% in the US, climbing further to $42 billion in spend by 2028. But that growth will not be split equally among SVOD, AVOD,…
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For more than a year now, marketers have been living with generative AI tools, learning about their capabilities through either first-hand experience or observation. Initially, some approached AI with apprehension – that the tools coming…
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Digital ad spend is set to accelerate in 2024. In fact, Dentsu forecasts global ad spend to grow 4.6% this year, reaching $752.8 billion. When we look at the proliferation of social media platforms and the rising influence of search…
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The digital advertising landscape is going through a significant transformation. Market volatility, inflation, supply chain disruptions, and general economic uncertainty have led to a reduction in advertising spend across sectors, although …
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As sustainability moves up the agenda for brands and agencies, reach and performance are no longer the sole critical outcomes of a campaign - environmental impact now also needs to be considered. In programmatic media terms, the shift to…
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In the ever-evolving landscape of customer experience (CX), organizations are gearing up for the future by focusing on continuous improvement, technological advancements, and the crucial balance between technology and talent. If continuous…
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As we go into a new year it’s the perfect time to look back on what worked well to ensure a stellar 2024. And, considering that email marketing offers a huge amount of readily available data compared to other marketing channels, it would be…
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Amit Monheit, CEO and co-founder at Odeeo, discusses how the attributes of an in-game audio ad drive performance for advertisers. For years, digital audio advertising had been underdeveloped and underinvested. Thanks to pandemic-driven…
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Mobile game and app developers are challenged to increase player re-engagement rates to grow revenue. This is due to the fact that mobile games typically retain about 30% of the users who downloaded the game after the first day,…
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The death of the cookie - and therefore attribution - is among the biggest challenges CMOs have ever encountered. Years - decades - of the ability to track users across domains and channels created the omnichannel environment. And…
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Brands that are able to bring together their marketing, commerce and customer care strategies will gain a competitive edge in the months ahead  The one thing every social media marketer knows is that change is inevitable. In the past year,…
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Emily Curtin, Chief Commercial Officer at data consultancy Profusion, in this article she explores how marketers can strike the balance between providing a hyper-personalised experience while also protecting their customer’s privacy. As…
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The delicate balance between consumer data privacy and personalized marketing is a tightrope all brands have to walk. We all want special treatment, right? In fact, 71% of consumers expect brands to deliver a marketing experience…
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Capturing the fleeting attention of consumers has never been more challenging, particularly when studies have shown that humans have developed a shorter attention span than a goldfish. While marketers will spend more than $271 billion on…
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