Staff Writers

Do Your AdTech Goals for 2018 Look Like These?

According to Matt Fanelli of MNI Targeted Media, Ad Fraud Would Continue to Be an Issue Across the Digital Landscape Historically, the advertising industry has always at the forefront of…

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Google Partners with Getty Images to Improve Content Attribution

With Getty Images as a Partner, Google Would Add Legitimacy to Images Uploaded or Featured in their Image Search Gallery In a strategic partnership, Google has partnered with Getty Images…

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Telefónica Unveils AI-Powered Smart Notifications for the ‘Attention Economy’

Smart Notifications Is the First Product Developed by Telefónica to Solve the Problems Created by the “Attention Economy” Leading global telecom company, Telefónica, has launched an Artificial Intelligence/Machine Learning (AI/ML) solution…

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Six Unstoppable Disruptions in Marketing Technology

The Biggest Disruptions in Marketing Technology You Should Be Expecting This Year Speaking to top marketing leaders in the industry led us to believe that the buzzing ecosystem of marketing…

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Marketing Evolution Raises $20.6 Million in Series B Funding

Marketing Evolution Is Defining a New Category for Customer-Obsessed Marketing by Pioneering “Person-Centric Business Decisioning” Using AI-Based Technologies Marketing Evolution, a leading provider of global AI-based marketing optimization and analytics…

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Video is The Future of Content Marketing

In a chat with MarTech Series, Nuxeo’s Uri Kogan Predicts that AI Is Going to Be Critical in Creating the Millions of Variants That a Global Content Strategy Demands In…

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Dare or Drop: Top Challenges for Marketers Set to Intensify in 2018

Executives from Top Marketing Technology Companies Participated in Our Predictions Series 2018 and Identified the Top Challenges That Marketers Would Face in 2018 In 2018, what would be the best…

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CallRail Launches AI-powered Call Highlights Feature for Improved Reporting and Analytics

Call Highlights is an AI-Driven Feature Proactively Recommends Additional, Customized Keywords Helping Marketers Better Understand Why Customers Are Picking up the Phone CallRail, a leading call tracking and analytics provider…

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Voilà! the Internet Crosses 4 Billion User Mark, and 80% of Them Are on Social Media

The Latest Hootsuite Report Finds the Number of Internet Users Is Now More Than Half the Global Population  In their latest report, leading social media management platform and a leader in…

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EverString Data Platform Unveiled for Greater Agility in B2B Marketing, Sales, and Ops

Everstring’s Data Platform Will Solve the Problems Arising from Bad Data Flowing into Machine Learning and Analytics Systems or Directly to Front-Line Sales and Marketing Users Leading B2B predictive analytics…

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Davos 2018: Key Takeaways That Compel Us to Think—What’s Next?

Global Leaders Take the Center Stage at The World Economic Forum in Davos to Focus on Technology Trends, Gender Balance at Work, and the Uncertainty Around Data, AI, and Government Policies…

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Urban Airship AI Marketing Orchestration Unveiled for Optimized Customer Engagement

Urban Airship’s New Predictive Machine Learning and Intelligent Orchestration Allows Marketers to Effortlessly Coordinate Communications Across All Digital Channels and Reduce Costs Leading digital growth company for brands, Urban Airship has…

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Predictions Series 2018: Add More Science and Personalization to Your Storytelling Initiatives

In 2018, Marketers Must Align Their Linear Marketing Strategies to Accommodate Conversational Storytelling Initiatives The art of storytelling is an ancient art. However, for B2B marketers, the whole context of…

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Pega Research: Fears Notwithstanding, Executives Believe AI and Robotics Could Improve Workplace

Latest Pega Study Finds Teaming Machine Intelligence, AI and Robotics With Humans Can Help Organizations Embrace a New Era of Efficient and Meritocratic Workforces Organizations believe that pairing humans alongside…

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Are Your Consumers Getting Along With Chatbots?

Businesses Should Look For Opportunities to Bridge The Gap Between Consumers and Greater Chatbot Understanding ‒ Those Who Do Will Reap The Reward, says PointSource AI’s most popular application to…

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The Future of a Modern Workplace: “HumAIns” are Coming

The Arrival Of HumAIns —  Would It Happen In 2022? Would A New Machine-DNA Begin To Manage The Entire Value Chain Of Man, Machine, Material, Money, And To An Extent,…

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Predictions Series 2018: Marketo Accelerate Community and their Idea of Martech Disruptions

Innovate and Accelerate– 2017 was a year that witnessed technology makers achieve phenomenal pace in their innovations. So, why should 2018 be any different! What better way to understand the…

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SpotX and fuboTV Join Forces for Programmatic Monetization of OTT Content

fuboTV Would Leverage SpotX’s Robust Monetization Capabilities for OTT Content, Massive Scale, and Deep Agency Relationships Throughout 2018 Barely weeks before the start of the Winter Olympics 2018, SpotX has announced a…

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Slack Tops G2 Crowd’s List of Best Software Companies 2018

The Annual List Features the 100 Business Software Companies That Best Met Customer Needs In 2017, Based on G2 Crowd’s Verified User Reviews and Publicly Available Market Presence Data It’s…

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“The Butterfly Effect”: Rich Data & AI for Richer Personalized Customer Experience in 2018

In Part Seven of Our Predictions Series 2018, We Explore How the ‘Butterfly Effect’ Is Going to Disrupt the Martech Community Small drops, big oceans… Minor flutter, gigantic tornado!!! In…

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