ADCOLOR, the premier organization dedicated to celebrating and promoting professionals of color and diversity in the creative industries, announced its annual event, ADCOLOR Everywhere 2021, will be held from October 24-29, 2021. This includes the 15th Annual ADCOLOR Awards, the ADCOLOR Conference and the ADCOLOR FUTURES program.
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Following last year’s successful four-day event, with content that streamed to more than 50 countries and totaled over 150,000 views, ADCOLOR Everywhere 2021 has been extended to a full week of can’t-miss content. This includes a hybrid model of virtual and live experiences. To keep ADCOLOR truly “Everywhere”, all content – including ADCOLOR’s mainstage content, on-demand content, After Dark concert, Award Show, After Party and much more – will remain fully viewable online, featuring global speakers and a worldwide audience. However, the organization’s live experiences will also offer unique opportunities for smaller gatherings in the U.S., such as watch parties in major cities.
Following last year’s pledge to be “Here For It”, ADCOLOR is proud to announce this year’s theme: “Pull Up”. For far too long, diverse professionals have felt a loneliness in their battle for change. “Pull Up” is a reminder that the fight for justice and equality is everyone’s fight. It is a call to action for ADCOLOR’s community, especially its allies, to stand fully present in this fight – as neighbors, as coworkers, as partners, as friends and as extended family.
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“As we kick off our 15th anniversary, we know that we – as an organization and an ADCOLOR community – have been here doing the work to champion diversity and celebrate our community for a long time,” said Tiffany R. Warren, Founder and President of ADCOLOR. “But after everything we endured in 2020, we realize it’s no longer just about us showing up for each other; it’s about everyone else doing the same. We can’t wait to carry this theme throughout our content and recognize those who pull up every day for their communities and organizations.”
Now in its 15th year, the ADCOLOR Awards will honor individuals and companies who have gone above and beyond to make a difference in the creative industries. All nominations will be carefully reviewed by 60 elected judges who represent a diverse range of industries, titles, levels and backgrounds. Those selected as ADCOLOR honorees not only excel in their own careers, but also give back to the community and support their peers. The awards celebrate their accomplishments and how they embody ADCOLOR’s mission of “Rise Up, Reach Back”.
Nominations for the 15th Annual ADCOLOR Awards are now open and will be accepted through July 2, 2021. Individuals can choose from 10 categories when nominating colleagues, mentors, agencies and corporations. For awards including AAFCA|ADCOLOR Breakout Creative of the Year, AAFCA|ADCOLOR Icon, Advocate, Adweek|ADCOLOR Beacon, Catalyst, Legend, Lifetime Achievement and Mr./Ms./Mx. ADCOLOR, honorees will be chosen by ADCOLOR’s highly esteemed Board of Directors and respective partners.
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