castLabs unveils Avid Media Composer plugin for single-frame watermarking

castLabs unveils Avid Media Composer plugin for single-frame watermarking

castLabs, a global pioneer in premium digital video technology, announces the launch of its brand-new Avid Media Composer plugin for single-frame forensic watermarking in post-production workflows. Seamlessly integrating with Avid’s award-winning non-linear editing software, Media Compose, this innovative solution empowers video editors to apply forensic watermarks effortlessly within a familiar and intuitive environment, enhancing security without disrupting the creative process.

Watermarking is a critical component of content security, enabling studios, broadcasters, and content owners to track and trace unauthorized distribution. With castLabs’ new plugin, Media Composer users can embed forensic watermarking directly into their editing workflows, ensuring that content remains protected from its earliest stages.

castLabs’ STARDUSTmark single-frame forensic watermarking  technology provides an advanced security solution by embedding imperceptible watermarks into each frame of a video. This allows studios and content owners to pinpoint the source of leaks with unparalleled accuracy, even from a single screenshot, phone-captured frame, or short clip. The technology ensures that every distributed version of a video remains uniquely identifiable without impacting visual quality.

Marketing Technology News: MarTech Interview with Patrick Danial, CTO and Co-Founder @ Terakeet

We are excited to introduce this powerful new tool that simplifies watermarking in production workflows, and for screeners of pre-release content.” said Michael Stattmann, co-founder of castLabs. “By bringing our trusted technology into Avid Media Composer, we are providing video professionals with a seamless and efficient way to protect their valuable assets without sacrificing productivity.

Security is a top priority for our users, and the integration of castLabs’ single-frame forensic watermarking technology into Avid Media Composer further enhances the protection of valuable content,” shared Ray Thompson, Senior Director, Alliances at Avid. “This plugin ensures that editors and content creators can safeguard their work without compromising their workflow efficiency.

Marketing Technology News: Leveraging Martech to Define, Analyze, and Strategically Act on your Total Addressable Market (TAM)

Key benefits of the castLabs Avid Media Composer plugin include:

  • Effortless integration – Works natively within Avid Media Composer for a streamlined workflow.
  • Single-frame watermarking – Embeds imperceptible yet robust watermarks to track leaks and unauthorized distribution.
  • MAM (Media Asset Management) integration – Ensures that watermarking can be applied automatically as part of content ingest, processing, and distribution pipelines.
  • Content protection at every stage – Ensures security from editing through distribution.
  • Comprehensive tracking – Seamlessly integrates with storage systems to maintain a detailed history of all watermark embeds, enabling full traceability and auditability by linking them to extraction records throughout the content lifecycle.

This latest addition to castLabs’ content security portfolio underscores the company’s commitment to innovation in media protection. By equipping Avid Media Composer users with powerful forensic watermarking capabilities, castLabs continues to support industry professionals in securing their high-value content against piracy threats.

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

Picture of PRNewswire

PRNewswire

PR Newswire, a Cision company, is the premier global provider of multimedia platforms and distribution that marketers, corporate communicators, sustainability officers, public affairs and investor relations officers leverage to engage key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to- end solutions to produce, optimize and target content -- and then distribute and measure results. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and Asia-Pacific regions.