Elementor Research Finds “Web Creators” in High Demand

People who get paid to develop and design websites are busier than ever due to the business value that secure, stable, aesthetically pleasing websites can deliver

Elementor, the leading open source website creation platform, has completed a survey about the website design and development field. The online survey, conducted in October in partnership with getWizer, included over 1,000 people who self-identified as a “web creator,” which the survey defined as anyone who gets paid to develop or design websites. Elementor has also launched a creative campaign in support of Web Creators. A video announcing the campaign can be found here.

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Website design and development is one of the most lucrative industries in our modern society. The industry of professionals who create websites play an important role in making new information available to people all over the world every single day. And companies around the world depend on web professionals for business-critical services such as website design, content development, web server management, and network security configuration, and of course – ecommerce development.

According to Web FX, websites that load slowly lead to a $2.6 billion loss in revenue every year, and SWEOR says 88% of online consumers will not return to a website following a bad experience. Blue Corona says 48% of people cited a website’s design as the number one factor in deciding the credibility of a business, and IronPaper found that eight out of 10 consumers would stop engaging with content that doesn’t display well on their device.

Elementor, whose platform has been used to create over nine million websites to date, pursued its research with the goal of understanding how web creators are responding to these trends.

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Perhaps unsurprisingly, Elementor identified a booming market for website creators, particularly among Millennials and Gen Z workers. 55% of Millennials said they rely on website creation as their full-time job compared to a much lower rate among Baby Boomers (19%), who said they are more likely to design websites in their spare time.

Meanwhile, 67% of web pros surveyed by Elementor said they experienced growth in their businesses since the pandemic began, and 77% said they expect the field of web design and development to continue to grow over the next five years. Also, 70% said they feel there is more competition in the field compared to a year ago.

Website creators seem to be taking pride in their work, too. 78% of web professionals surveyed said they were proud to identify as such, and 80% said their families were supportive of their career choice.

“This research aligns with feedback we’re getting from our users, which is that their businesses are booming because having a stable, secure and beautiful website has never been more important to their customers,” said Yam Regev, VP Marketing at Elementor. “Website creation is one of the fastest-growing industries in the world today and we are proud to be one of the companies driving it.”

“From the early days of the internet, it was the website creators who built a new world we could inhabit online,” said Regev. “At Elementor we believe it’s time for this vital workforce to take center stage and take pride in their profession and the huge impact they have on the world. We want to praise, inspire and empower these powerhouses.”

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