Data Axle Expands Partnership with Overseas Adventure Travel to Drive Customer Acquisition

Unbound Commerce & Znode Partner for B2B App Development

AI-Powered Data Solutions Strengthen Engagement for Small-Group Adventure Travel

Data Axle, a leader in data solutions that drive meaningful connections between companies and people, has expanded its partnership with Overseas Adventure Travel (O.A.T.), a tour operator specializing in immersive, small-group adventures for travelers 50+. This collaboration builds on a successful 2024 launch and reflects O.A.T.’s ongoing investment in modernizing its marketing strategy and customer acquisition model.

With a growing demand for personalized, experience-driven travel—especially among experienced travelers and solo adventurers—O.A.T. saw an opportunity to build on its strong foundation of traveler referrals and scale its outreach through more sophisticated data-driven targeting. By leveraging Data Axle’s AI-powered data intelligence and omnichannel marketing capabilities, O.A.T. has been able to connect with more travelers in a highly targeted and impactful way.

Marketing Technology News: MarTech Interview with Saima Rashid, SVP, Marketing and Revenue Analytics @ 6sense

Since launching the partnership in 2024, Data Axle has driven meaningful results across key marketing channels, including:

  • Cross-channel campaign execution: Unified email, direct mail, social, and display for consistent, targeted messaging.
  • Immersive content storytelling: Showcased real traveler moments through video and photography on YouTube and social platforms.
  • Personalized traveler journeys: Delivered tailored destination content to inspire exploration at every stage of decision-making.

“Data Axle’s expertise in data-driven strategy and media optimization has helped us do more than reach travelers—it has allowed us to connect with them in a meaningful way before they even book,” said Brian FitzGerald, Chief Executive Officer of Overseas Adventure Travel. “By leveraging data-driven personalization and immersive digital storytelling, we’re bringing destinations to life and driving stronger engagement across every channel.”

Marketing Technology News: Dynamic Creative Optimization (DCO) in Martech: Personalizing Ads for Every Single Consumer in Real-Time

To deepen traveler engagement, O.A.T. has prioritized bringing its custom adventures to life through rich digital storytelling. By highlighting authentic moments and cultural connections through vivid content, O.A.T. offers prospective travelers a glimpse into the unique experiences that await. These efforts reflect its commitment to meaningful exploration and fostering a deeper understanding of each unique destination.

“As travel brands navigate a competitive digital landscape, our partnership with O.A.T. exemplifies how data-driven personalization can redefine how brands reach their target audiences,” said Andrew Frawley, CEO of Data Axle. “Understanding how each individual interacts with content enables us to create more compelling, conversion-focused campaigns that drive measurable business results.”

The expanded partnership between Data Axle and O.A.T. underscores the role of strategic data application in elevating brand storytelling, enhancing traveler engagement, and driving customer acquisition in today’s dynamic travel industry.

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

Picture of PRNewswire

PRNewswire

PR Newswire, a Cision company, is the premier global provider of multimedia platforms and distribution that marketers, corporate communicators, sustainability officers, public affairs and investor relations officers leverage to engage key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to- end solutions to produce, optimize and target content -- and then distribute and measure results. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and Asia-Pacific regions.