Developers and Marketers Can More Easily Collaborate on Transactional Email Workflows
Sendwithus, the makers of Dyspatch, the Enterprise email production platform, and Mailgun, the developer-focused email delivery platform, announced a new partnership that enables developers and marketers to easily collaborate on transactional email workflows and share performance data. With this partnership, companies can be assured that their transactional emails are on-brand, easily optimized, and that they’ll reach their customers’ inboxes.
With developers and marketers focused on different priorities, optimizing transactional emails from a content, branding, and compliance standpoint is an ongoing challenge. By bringing Dyspatch and Mailgun together, marketers and developers have the technical tools they need to create, send, and track customized emails that delight customers. Developers can focus on building great products and marketers can concentrate on creating exceptional, personalized brand experiences. Together, they can collaborate seamlessly to continuously optimize transactional emails that engage customers and drive growth.
“People are building more complex apps every single day, and they need scalable tools that can move dynamically with their application,” said William Conway, CEO of Mailgun. “Mailgun provides the infrastructure to easily send transactional and marketing emails, while Dyspatch gives marketers the front-end tools they need to create, innovate, and improve upon the content in those emails.”
Mailgun enables developers to plug-and-play their email API or SMTP protocols, in whichever coding language they use, to set up email infrastructure within a company. Dyspatch empowers teams to create and change email content quickly and easily, while ensuring each email is on-brand and fully compliant. Dyspatch’s front-end interface allows users to organize templates within workspaces, update content in the easy-to-use visual editor, and leverage built-in device testing.
“Our partnership with Mailgun is significant, as we have two companies working to solve the same critical challenge but coming at it from different ends of the email workflow,” said Matt Harris, co-founder and CEO at Sendwithus. “Mailgun is laser focused on helping customers get the best deliverability, with a robust infrastructure and expert services, while Dyspatch establishes a standardized email creation workflow, from building to testing, approval to publishing, that can be implemented across the organization.”