Acquisition will help accelerate innovation and growth plans; Founder Clayton Lainsbury to remain on Board
Crowd Content Media, a company that helps businesses create content at any scale, is pleased to announce that it has been acquired by an investment group that includes Canadian-based Sage Capital and Northern California-based Cetina Capital.
Since 2011, Crowd Content has been helping brands create publish-ready content at scale. The company differs from other content providers in that the experienced production team uses several layers of quality control to ensure content matches the brand style guidelines and requirements of the organizations they work with. Crowd Content has over 6000 clients, including Lowe’s, WordPress, and 3M.
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The acquisition will help to accelerate Crowd Content’s growth plans, and will allow for investment into the platform and its capabilities. Crowd Content will utilize the investment to bring to market innovative content creation tools that leverage AI technology.
Crowd Content Founder Clayton Lainsbury will remain involved in the business, and will hold a seat on the Board of Directors post-acquisition.
“I’m very happy for our customers, writers, employees, and the technology community in Victoria,” said Lainsbury. “Sage and Cetina are excellent partners for the next phase of Crowd Content’s growth. We are in a very exciting space, and this new partnership will help Crowd Content serve its current customers better, while continuing to grow the customer base.”
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Sarath Boyapati of Cetina Capital will join Crowd Content as President and CEO. Mr. Boyapati is an experienced entrepreneur with a successful track record of growing businesses from start-up to successful exits. He was previously President and CEO of Cyrun, as well as Founder and CEO of AlphaSoft Services.
“I am truly excited to be joining such a tremendously talented team,” said Boyapati. “Content marketing is a fast-growing industry, and Crowd Content is a key player in the space. I look forward to leading the organization as we grow and build upon the current success.”
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