PowerReviews analysis of consumer activity across 1.5MM product pages reveals a two-month surge to a “new normal” as sales volumes stabilize throughout May

PowerReviews reveals the staggering changes in consumer behavior and interaction with online ratings and reviews over the past three months in its research published today.

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The June edition of the PowerReviews Market Trends Snapshot is based on analysis of consumer activity across more than 1.5MM review product pages from the websites of more than 1,200 brands over the past three months. It reveals:

• Digital sales volumes increased 206% from February 2020 to May 2020, but stable over past month
• Review submission volumes up 2.3x from April to May
• Consumer review engagement has increased steadily over the past three months; hits high of 89% above pre-pandemic levels in May.

Carol Krakowski – Director, Insights at PowerReviews, states:

“Review submission volumes increased significantly in May, which was the biggest change in all the metrics we analyze. We actually predicted this in last month’s snapshot because we know review submissions lags behind time of purchase. With sales levels showing no signs of declining, we would expect this figure to either climb further still or at the very least remain at its currently high level.”

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“Purchase volumes continue to consistently be at around three times pre-pandemic levels. They did not significantly decrease or increase since last month’s snapshot report. This implies normalization in the market. It’ll be very interesting to see how much of this holds once stores reopen.”

“Consumers continue to rely on ratings and review content to justify purchase decisions, providing the validation and social proof necessary to drive sales. Review engagement among purchasers is now at around 70% higher than more typical times and total review engagement has steadily increased in the last three months.”

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