Cohley & PowerReviews Announce Strategic Partnership

The partnership will empower shared clients to generate textual and visual product reviews via sampling campaigns Content generation platform Cohley announced its partnership with PowerReviews, who powers brand advocacy by harnessing the authentic voice of the customer to improve products and the customer experience. The partnership will initially focus on helping their shared clients proactively generate product reviews to fill PowerReviews’ on-site reviews integration. The partnership will also enable Cohley’s client…

PowerReviews Launches the “Number One UGC-Dedicated Analytics Platform on the Planet”

PowerReviews announces the release of UGC Analytics, the market-leading user-generated content reporting and text analytics suite powered by AI and Natural Language Processing. The new platform enables brands and retailers to understand, benchmark and improve consumer sentiment through deep analysis of customer-submitted content (ratings, reviews, imagery, video, Q&A and consumer consumption of and interaction with this) on product pages. Marketing Technology News: SundaySky Announces New Integration With Adobe…

PowerReviews Announces Updates To Its API and Powerful New Integrations

PowerReviews announces competitive updates to its API, which will enable powerful new integrations with select technology partners and improve the usability of its entire platform. The updated PowerReviews API enables turnkey integrations, provides greater data support for enterprise retailers and brands, and supports organizations that choose to build their own custom web and mobile applications. The Chicago-based technology vendor has also added brand new endpoints to make management of all aspects of its platform - from…

PowerReviews Included In Shopify Plus Certified App Program

PowerReviews is one of the first partners to be certified to join the Shopify Plus Certified App Program, which was launched by the ecommerce platform leader last week. The Shopify Plus Certified App Program highlights best-in-class technology solutions, chosen for their quality and alignment with Plus merchant needs. Each app is formally reviewed by the Shopify App Review and Quality Assurance Team, to ensure it meets advanced requirements in the areas of performance, security, privacy, and support. Marketing Technology…

PowerReviews Helping Shure On Road to Become Most Trusted Audio Brand Worldwide

Shure Solicits and Showcases Customer Endorsements Leveraging PowerReviews Technology to Accelerate Buyer Journey Shure Incorporated today reveals how it has, over the last year, been leveraging PowerReviews’ ratings & reviews and social curation technologies to spearhead a comprehensive website redesign, fuel product development, broadly showcase its offerings and generate exceptional customer engagement. Shure, a leading global manufacturer of microphones, headphones and audio electronics, has now captured more than…

PowerReviews Appoints New CEO to Propel Company Through Next Phase of Growth

Mark Dillon elevated to CEO PowerReviews, a software and data company powering the authentic voice of the customer for brands and retailers, announced the appointment of Mark Dillon as chief executive officer. Mark initially joined PowerReviews in May 2019 as senior vice president of sales and was quickly promoted to chief revenue officer late last year, having been responsible for driving record bookings growth at the Company. Matt Moog, who founded the Company as Viewpoints in August 2006 before acquiring PowerReviews and…

PowerReviews Announces Industry’s First Product-Specific Insights Solution for Reviews & Consumer Feedback

Company's New Intelligence Engine Fuels Analytics Solutions and Reveals Emerging Opportunities for Brands Based on Their Consumer Reviews PowerReviews, a global technology leader in reviews and user-generated content to more than 1,000 global brands and retailers, announced the introduction of Product Pulse, the industry's first advanced-analytics solution providing brands with actionable product-specific insights, based on strengths, opportunities for improvement and areas of differentiation. PowerReviews has been on…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Accenture (CRM), Khoros, PowerReviews (Customer Experience Management) Neustar (Identity Management) to Fanplayr (Behavioral Marketing). Accenture and Salesforce Expand Partnership to Help Companies Embed Sustainability into the Core of their Business Accenture and Salesforce are expanding their alliance to help companies embed sustainability into their business, meet growing…

New Research Delves Inside the Mind of Reviewers to Reveal the Psychology Behind Consumer Advocacy

Differing motivations and generational trends revealed; insights can guide brands on how to best cultivate user generated content to aid conversions and sales User-generated content – ratings and reviews, and consumer submitted video, imagery and Q&A content – have been shown to be highly effective in maximizing conversions and sales, but how do brands go about cultivating consumer advocacy for competitive advantage? To find out, PowerReviews conducted a survey of over 10,000 consumers to uncover the psychology and…

MarTech RADAR 2020: Top 150 Marketing Technology Updates of 2020

Now that we are already into the New Year 2021, our content analysis picked the top 50 marketing technology updates from the industry that made the most buzz in 2020. We have organized these updates in chronological order. January 2020 Accenture Helps United Utilities Build and Deploy a Digital Workforce Management Solution, Based on Salesforce Platform "Accenture helped United Utilities, the UK’s largest listed water company, build and deploy a new digital workforce management solution built on the Salesforce platform,…

eCommerce Purchase Volumes Triple in Last Three Months

PowerReviews analysis of consumer activity across 1.5MM product pages reveals a two-month surge to a “new normal” as sales volumes stabilize throughout May PowerReviews reveals the staggering changes in consumer behavior and interaction with online ratings and reviews over the past three months in its research published today. Marketing Technology News: Doing What it Does Best “It Instills Confidence”: Salesforce Q1 Earning Update The June edition of the PowerReviews Market Trends Snapshot is based on analysis…

Social Distancing and Quarantine Orders are Pushing Up Digital Sales Volumes

PowerReviews analysis of consumer activity across 1.5MM product pages also reveals consumer engagement with reviews up 105% in same period PowerReviews reveals the staggering changes in consumer behavior and interaction with online ratings and reviews over the past two months in its research published. Marketing Technology News: Yottaa Publishes Addendum to the 2020 Ecommerce Leaders Survey Report to Include COVID-19 Data The May edition of the PowerReviews Market Trends Snapshot is based on analysis of consumer…

The Simple Marketing Strategy No Business Can Afford to Overlook in 2019

Once upon a time, businesses relied on traditional marketing and word-of-mouth advertising to succeed. Fast forward to 2019, and traditional marketing has transformed to digital — and word-of-mouth has transformed to online reviews. While there’s nothing wrong with continuing to make the most of old-school marketing methods if they’ve treated you well, there is something wrong if your business doesn’t adapt to the new realm of online reviews. Most businesses recognize that online reviews are important, but may not…

Mavrck Enables Marketers to Scale Higher Quality Ratings and Reviews Through Expanded Influencer Marketing Campaigns

Mavrck, Digiday’s Best Influencer Marketing Platform of 2018, is helping marketers to more easily integrate proposals to influencers to generate quality ratings and reviews alongside other campaign outcomes like creating content. Building a volume of credible product ratings and reviews can be a daunting task, but for marketers executing influencer marketing programs, ratings and reviews generation should be a simple value-add opportunity. By prompting influencers through the Mavrck platform to submit product ratings and…

Gib Olander Joins Vendasta as EVP of Product

​Vendasta​ is welcoming its new Executive Vice President of  Product Gib Olander. Olander has more than two decades of experience in the local digital marketing ecosystem, specializing in  SaaS and data solutions. He most recently led product strategy at Infutor, and also lead product  development and strategy for SIM Partners (Reputation,com) Local Viewpoints (PowerReviews), Localeze  (Neustar), iCrossing, Advo, and Citysearch. “I’ve had the pleasure of interacting with the Vendasta team for years, going back to my…

Dimelo, a RingCentral Company Announces Integration with WhatsApp Business Solution

Dimelo, a RingCentral Company, the leading cloud-based digital customer engagement platform, announces its integration with the WhatsApp Business solution that allows businesses to interact with customers in a fast and simple way directly through WhatsApp. With over 5 billion people actively using messaging apps every month, it’s evident that today’s customers want to connect with businesses in the same way they chat with friends and family, using  easy and hassle-free chat messaging services. The integration provides…

Funnel Receives $8 Million Growth Equity Investment, Led by Oxx

Funding Allows Company to Double Down on Growth Oxx, the growth capital firm focussed on B2B software companies, is pleased to announce that it has led an $8 million growth equity investment in Stockholm-based Funnel, a software company delivering automated data collection and transformation software to advertising and marketing business users. Existing investors, including Balderton, Industrifonden and Zobito also participated in the round. The investment will help Funnel to continue its rapid growth and continue to…

Agora.io to Showcase Real-Time Engagement Solutions at MWC 2019 Amid Continued Europe and Middle East Expansion

Agora.io, the leading voice, video and live broadcasting platform, will showcase its high-definition, ultra-low latency real-time engagement solutions at Mobile World Congress (MWC) 2019 ahead of the company's continued expansion into Europe and the Middle East. Agora's Founder and CEO Tony (Bin) Zhao, will also appear at MWC, where he will speak on a panel about his entrepreneurial journey at 4 Years From Now (4YFN), the official startup event of MWC. Attendees will be able to see and experience the company's growing…

Powtoon Acquires Showbox to Accelerate Innovation and Dominance in the Video Creation Space

Powtoon, the world's leading video creation platform, is announcing its acquisition of Showbox.com, the cloud-based video platform that empowers users with video creation tools, such as its dynamic green screen technology (not to be confused with the Showbox Android app). Showbox.com previously raised $12.4 million and has six video technology patents, all of which are set to enhance Powtoon's existing platform. On Powtoon's newly expanded feature-set, Ilya Spitalnik, Founder and CEO says, "We've admired Showbox's…

Major Chinese Global Digital Services Join Yext Knowledge Network in Spring ’19 Product Release

Yext Spring Release Also Includes New Google Q&A Functionality and General Availability of AI-Ready Yext Pages Yext, Inc., the leader in Digital Knowledge Management (DKM), announced integrations with some of the largest global digital services used by Chinese travelers around the world, as part of Yext’s Spring ’19 Product Release. The integrations with Baidu Map (Overseas), Fliggy, CK Map, and PIRT put businesses outside China in control of their brand information in the services that hundreds of millions of Chinese…