Shure Solicits and Showcases Customer Endorsements Leveraging PowerReviews Technology to Accelerate Buyer Journey
Shure Incorporated today reveals how it has, over the last year, been leveraging PowerReviews’ ratings & reviews and social curation technologies to spearhead a comprehensive website redesign, fuel product development, broadly showcase its offerings and generate exceptional customer engagement.
Shure, a leading global manufacturer of microphones, headphones and audio electronics, has now captured more than 700 reviews of its products with an average star rating of 4.6 and 1,200 customer images on its social channels using PowerReviews software.
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Also leveraging the PowerReviews platform, this content is then showcased across the company’s own digital properties and other critical ecommerce platforms where consumers can buy its product offerings. This provides outstanding and authentic endorsement from existing customers to buyers as they enter the later stages of their customer journey.
Jason Walker, Senior Manager, Digital Marketing at Shure, comments, “Our users are more than just customers; they’re a passionate community of fans. Reviews have helped us tap into our community and given us insight on how they perceive our brand.
“After we started working with PowerReviews, it’s been like opening a door on a whole new fan community. We’re able to highlight real customers using our products in a variety of places and circumstances, which we simply wouldn’t have been able to leverage without PowerReviews.”
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Saarah Shaikh, Senior Director of Customer Success at PowerReviews, said: “We are delighted to deliver so much value to and help a company as outstanding as Shure deliver superior experiences to its customers, showcase these to potential buyers and generally help it execute on its mission of being ‘the most trusted audio brand worldwide.’”
Walker says: “Since partnering with PowerReviews, our entire organization has seen the value of reviews and how they’ve enabled us to connect with our customers. From communicating to creating to listening, our products play a role in our customers’ passions. PowerReviews has given us the ability to facilitate and leverage their excitement and amplify it to our audience.”
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