Brands now can maximize consumer engagement via mobile platforms
KERV Interactive, a multi-award-winning interactive video company revolutionizing the performance of digital advertising with its patented technology, has launched a new feature set that enables support for interactive vertical video. The new features, which also include object audio and custom fames, are helping brands keep up with our unprecedented time in history as the world shifts more to digital content and mobile device consumption.
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The new feature set maximizes the mobile screen without the need to shift grip, which makes the entire experience more seamless for consumers. This functionality also capitalizes on improved interactive ad delivery for large social platforms such as Snap chat, Instagram, Facebook, and Tiktok. As vertical video has shown to be a huge performer and contact point for consumers, brands now can repurpose already produced social vertical video with KERV-powered interactive versions to further amplify social executions, while getting more use and engagement from a single source of content.
Moreover, KERV’s new feature set includes object audio, which enables brands to enhance the interactive experience with custom sounds tied to specific objects within a video. Another feature is custom frames and scene images, which can help brands give users the ability to explore additional content and info about products, brand, features, and more that are not represented in a video. Brands can use this feature to make special announcements, updates to product lines or business procedures, calls-to-action, disclaimers, or cater any quick and custom messaging on the fly.
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“With our new feature set and accommodations for vertical video, brands can further maximize both ad dollars spent and the consumer experience as people across the globe are watching more digital content during social isolation and the quarantine,” notes Marika Roque, COO of KERV. “This also leverages the trend of vertical content being used for video consumption, short-term activations, and commerce.”
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