Interactive Video

Brands now can maximize consumer engagement via mobile platforms KERV Interactive, a multi-award-winning interactive video company revolutionizing the performance of digital advertising with its patented technology, has launched a new feature set that enables support for interactive vertical video. The new features, which also include object audio and custom fames, are helping brands keep up with our unprecedented time in history as the world shifts more to digital content and mobile device consumption. Marketing…

Today’s Daily AdTech Round-up covers latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from Nuxeo, Adjust, TVSquared, KERV Interactive, and AdPlugg. Global Advertising Firm Transitions to Nuxeo Cloud Service Nuxeo, the leading cloud-native Content Services Platform, announced that TBWA\Worldwide, an international advertising agency and a unit of Omnicom Group, has transitioned its advertising management platform to the Nuxeo Cloud. TBWA\ initially selected Nuxeo as the…

If a picture is worth a thousand words, an interactive video is worth a million. Automotive Dealerships are constantly striving for ways to personalize interaction with customers and enhance their experience in this digital era of sales and marketing If a picture is worth a thousand words, an interactive video is worth a million. Automotive Dealerships are constantly striving for ways to personalize interaction with customers and enhance their experience in this digital era of sales and marketing. Unfortunately, most…

Video advertising has always been crucial when it comes to impact users. Thanks to its dynamism and clearness this type of advertising has been constantly growing. However, it never felt that way before. In March 2019, Vidoomy has launched its latest format, which allows total interactivity between the video advertising format and the targeted users. This format soon had become a major success. Hence, several brands had started to take advantage of this innovative format. Some of the most popular worldwide uses are:…

VERB Technology Company, Inc., a leader in business-focused interactive video, and the pioneer of Augmented Sales Intelligence software, announces an agreement with the National Association of Health Underwriters (NAHU), a non-profit professional association, to utilize VERB’s interactive video technology for their member recruitment and retention campaigns. NAHU represents more than 100,000 health insurance agents, benefits professionals, consultants, and brokers, from both small and large health insurance companies…

By now the world has well and truly filled its gaze with the Black Mirror mega-episode that got the ball moving in a big way for interactive video. Forecast after forecast for marketing technology and trends has called on the savviest marketers in the game to be paying close attention to the unbound potential the episode truly portrays, outside of deciding that Collin should be the one to jump off the balcony (spoilers). In their Q4 budget roundup, Netflix’s Chief Content Officer, Ted Sarandos, said this new medium of…

According to Matt Fanelli of MNI Targeted Media, Ad Fraud Would Continue to Be an Issue Across the Digital Landscape Historically, the advertising industry has always at the forefront of innovation. To understand how  marketing and sales technologies would shape up in the future, just have a look at the adtech ecosystem. From mitigating brand safety concerns to managing audience data for targeted advertising campaigns, adtech has always bustled with new innovations to make brands more visible, at better engagement…