PowerReviews

Differing motivations and generational trends revealed; insights can guide brands on how to best cultivate user generated content to aid conversions and sales User-generated content – ratings and reviews, and consumer submitted video, imagery and Q&A content – have been shown to be highly effective in maximizing conversions and sales, but how do brands go about cultivating consumer advocacy for competitive advantage? To find out, PowerReviews conducted a survey of over 10,000 consumers to uncover the psychology and…

The partnership will empower shared clients to generate textual and visual product reviews via sampling campaigns Content generation platform Cohley announced its partnership with PowerReviews, who powers brand advocacy by harnessing the authentic voice of the customer to improve products and the customer experience. The partnership will initially focus on helping their shared clients proactively generate product reviews to fill PowerReviews’ on-site reviews integration. The partnership will also enable Cohley’s client…

PowerReviews announces the release of UGC Analytics, the market-leading user-generated content reporting and text analytics suite powered by AI and Natural Language Processing. The new platform enables brands and retailers to understand, benchmark and improve consumer sentiment through deep analysis of customer-submitted content (ratings, reviews, imagery, video, Q&A and consumer consumption of and interaction with this) on product pages. Marketing Technology News: SundaySky Announces New Integration With Adobe…

PowerReviews analysis of consumer activity across 1.5MM product pages reveals a two-month surge to a “new normal” as sales volumes stabilize throughout May PowerReviews reveals the staggering changes in consumer behavior and interaction with online ratings and reviews over the past three months in its research published today. Marketing Technology News: Doing What it Does Best “It Instills Confidence”: Salesforce Q1 Earning Update The June edition of the PowerReviews Market Trends Snapshot is based on analysis…

PowerReviews announces competitive updates to its API, which will enable powerful new integrations with select technology partners and improve the usability of its entire platform. The updated PowerReviews API enables turnkey integrations, provides greater data support for enterprise retailers and brands, and supports organizations that choose to build their own custom web and mobile applications. The Chicago-based technology vendor has also added brand new endpoints to make management of all aspects of its platform - from…

PowerReviews analysis of consumer activity across 1.5MM product pages also reveals consumer engagement with reviews up 105% in same period PowerReviews reveals the staggering changes in consumer behavior and interaction with online ratings and reviews over the past two months in its research published. Marketing Technology News: Yottaa Publishes Addendum to the 2020 Ecommerce Leaders Survey Report to Include COVID-19 Data The May edition of the PowerReviews Market Trends Snapshot is based on analysis of consumer…

PowerReviews is one of the first partners to be certified to join the Shopify Plus Certified App Program, which was launched by the ecommerce platform leader last week. The Shopify Plus Certified App Program highlights best-in-class technology solutions, chosen for their quality and alignment with Plus merchant needs. Each app is formally reviewed by the Shopify App Review and Quality Assurance Team, to ensure it meets advanced requirements in the areas of performance, security, privacy, and support. Marketing Technology…

Shure Solicits and Showcases Customer Endorsements Leveraging PowerReviews Technology to Accelerate Buyer Journey Shure Incorporated today reveals how it has, over the last year, been leveraging PowerReviews’ ratings & reviews and social curation technologies to spearhead a comprehensive website redesign, fuel product development, broadly showcase its offerings and generate exceptional customer engagement. Shure, a leading global manufacturer of microphones, headphones and audio electronics, has now captured more than…

Mark Dillon elevated to CEO PowerReviews, a software and data company powering the authentic voice of the customer for brands and retailers, announced the appointment of Mark Dillon as chief executive officer. Mark initially joined PowerReviews in May 2019 as senior vice president of sales and was quickly promoted to chief revenue officer late last year, having been responsible for driving record bookings growth at the Company. Matt Moog, who founded the Company as Viewpoints in August 2006 before acquiring PowerReviews and…

Mavrck, Digiday’s Best Influencer Marketing Platform of 2018, is helping marketers to more easily integrate proposals to influencers to generate quality ratings and reviews alongside other campaign outcomes like creating content. Building a volume of credible product ratings and reviews can be a daunting task, but for marketers executing influencer marketing programs, ratings and reviews generation should be a simple value-add opportunity. By prompting influencers through the Mavrck platform to submit product ratings and…

Company's New Intelligence Engine Fuels Analytics Solutions and Reveals Emerging Opportunities for Brands Based on Their Consumer Reviews PowerReviews, a global technology leader in reviews and user-generated content to more than 1,000 global brands and retailers, announced the introduction of Product Pulse, the industry's first advanced-analytics solution providing brands with actionable product-specific insights, based on strengths, opportunities for improvement and areas of differentiation. PowerReviews has been on…