New Research Delves Inside the Mind of Reviewers to Reveal the Psychology Behind Consumer Advocacy
Differing motivations and generational trends revealed; insights can guide brands on how to best cultivate user generated content to aid conversions and sales
User-generated content – ratings and reviews, and consumer submitted video, imagery and Q&A content – have been shown to be highly effective in maximizing conversions and sales, but how do brands go about cultivating consumer advocacy for competitive advantage?
To find out, PowerReviews conducted a survey of over 10,000 consumers to uncover the psychology and…