PowerReviews and Albertsons Companies Partner to Launch Product Ratings and Reviews to the Grocer’s Retail Websites
Consumers nationwide can now read and provide authentic product ratings and reviews when shopping online
Consumer-generated product ratings and reviews, enabled by PowerReviews, are now live on Albertsons Companies’ websites. For the first time, shoppers can browse and interact with authentic product ratings and reviews on 11 of Albertsons Cos.’ retail websites, including Safeway, Vons, Jewel-Osco, and Shaw’s.
PowerReviews is providing ratings and reviews technology and services to Albertsons Cos., including the ability for brands to syndicate their user-generated content to related product pages on Albertsons Cos.’ sites to ensure a consistent shopper experience.
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“Ratings and reviews have become such a significant factor in buyer decision-making that shoppers actually choose where they buy from based on the availability of this content,” said Mark Dillon, CEO at PowerReviews. “Albertsons Cos. has an established history of introducing technology to improve the customer experience, and we are excited and proud to work together to enhance their customers’ online shopping experience.”
Recent research supports this logic, with 83% of grocery shoppers saying they are more likely to purchase a new grocery item online if customer reviews exist for that product.
“Customer-generated ratings and reviews empower purchase decisions,” said Jill Pavlovich, SVP of Digital Customer Experience at Albertsons Cos. “We’re proud to be one of the first grocers to offer this authentic conversation with our shoppers about their favorite products.”
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