Browsing Tag

online shopping experience

TechBytes with Thomas Høgebøl, the CEO and co-founder of NoA

Hi, please tell us how you manage to stay on top of your Martech and Adtech business in 2020? 2021 will be vital for NoA’s global acquisitions and expansion, following a sharp increase in martech revenue.  Growth for NoA in 2021 will be both organic and inorganic as we eye up further expansion through global acquisitions. At present, around 40% of NoA’s work is with global brands outside of Scandinavia and this is growing fast. This year, unlike many of our competitors across the advertising industry, we maintained…

Octane AI Launches Shoppable Quiz, Enabling Ecommerce Brands to Create Personalized, Consultative Online Shopping Experiences

Octane AI also announces a $4.25 million capital raised led by Bullpen Capital, bringing total funding to $9 million Octane AI, the all-in-one buyer profile, Facebook Messenger, and SMS marketing platform for Shopify,  announced the launch of their Shoppable Quiz private beta. The Shoppable Quiz brings the retail consultation experience online with a personalized shopping experience, featuring a fully customizable and easy-to-use quiz builder integrated with Shopify, Klaviyo, ReCharge and other best-in-class ecommerce…

FlightHub Leads the Way In Improving Online Travel Shopping Experience for Consumers

FlightHub, a leading online travel agency (OTA), was approached by the Canadian Competition Bureau with concerns related to certain representations on its platforms that appeared to the Bureau to be misleading.  FlightHub has and continues to cooperate with the Bureau since first being notified of its investigation and concerns.  FlightHub has introduced changes to its platforms to address the concerns, and in the spirit of collaboration, voluntarily entered into a temporary consent agreement with the Bureau. Marketing…

4 Ways E-Commerce Product Content Drives Sales Growth

To provide context on the importance of e-commerce product content, a survey by Namagoo found that out of the ten top reasons consumers listed for what makes a great online shopping experience, six of these top reasons were all product content related or influenced by product content. Additionally, consumers have repeatedly shared that other important factors that influence their decision to buy when shopping online include: Clear, high-quality and ample product images that answer their questions and elevate the…