online shopping experience

FlightHub, a leading online travel agency (OTA), was approached by the Canadian Competition Bureau with concerns related to certain representations on its platforms that appeared to the Bureau to be misleading.  FlightHub has and continues to cooperate with the Bureau since first being notified of its investigation and concerns.  FlightHub has introduced changes to its platforms to address the concerns, and in the spirit of collaboration, voluntarily entered into a temporary consent agreement with the Bureau. Marketing…

To provide context on the importance of e-commerce product content, a survey by Namagoo found that out of the ten top reasons consumers listed for what makes a great online shopping experience, six of these top reasons were all product content related or influenced by product content. Additionally, consumers have repeatedly shared that other important factors that influence their decision to buy when shopping online include: Clear, high-quality and ample product images that answer their questions and elevate the…