The new platform enables brands and retailers to understand, benchmark and improve consumer sentiment through deep analysis of customer-submitted content (ratings, reviews, imagery, video, Q&A and consumer consumption of and interaction with this) on product pages.
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“Our team is thrilled to launch what we can say with confidence is the number one UGC-dedicated analytics platform on the planet. This is a powerful suite of products we’ve been perfecting for over a year now,” said Brandon Matthies, head of Product at PowerReviews.
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“We’ve been working closely with our customers to build products that drive insights that help ecommerce brands and retailers achieve what they are most focused on – selling more products online. The feedback we’ve received so far is exceptional and we are so excited to offer this new suite of analytics products more broadly. We are thrilled that our customers will now be able to back major product, merchandising and marketing decisions with data, as well as understand how they are performing against their competitors.”
Amanda Everse, SEO Manager, Gardener’s Supply Company, comments:
“UGC Analytics enables me to aggregate our customers’ opinion. This has armed me with critical evidence to go to our merchant and say “look at what our customers are saying, you need to fix this”. This insight is such a time saver for us.”
Jessica Donoghue, VP Marketing, PROFOOT, says:
“[With UGC Analytics], we discovered that we have more reviews—and generally longer, more interesting, and higher- quality reviews—than our competitors. It was reaffirming to see how much our customers love our products.”
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