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Informatica Showcases Industry’s Most Comprehensive Solution for Data Governance and Privacy Across Analytics

Informatica to Highlight AI-Powered Capabilities to Deliver Trusted Data for Data Democratization and Business Value at Free Virtual Summit on July 14 Informatica, the enterprise cloud data management leader, will showcase the metadata-driven intelligence and automation of the industry's most comprehensive solution for data analytics and privacy governance at its Intelligent Data Summit for Data Governance and Privacy, the final summit in the company's free CLAIREview virtual summer event series. Informatica's data…

PowerReviews Launches the “Number One UGC-Dedicated Analytics Platform on the Planet”

PowerReviews announces the release of UGC Analytics, the market-leading user-generated content reporting and text analytics suite powered by AI and Natural Language Processing. The new platform enables brands and retailers to understand, benchmark and improve consumer sentiment through deep analysis of customer-submitted content (ratings, reviews, imagery, video, Q&A and consumer consumption of and interaction with this) on product pages. Marketing Technology News: SundaySky Announces New Integration With Adobe…

Informatica Recognized as the Winner of Data Analytics 2020 Microsoft Partner

Unique Distinction Demonstrates Informatica's Ongoing Leadership in Enterprise Cloud Data Management Informatica, the enterprise cloud data management leader, announced it has won the Data Analytics 2020 Microsoft Partner of the Year Award. The company was honored among a global field of top Microsoft partners for demonstrating excellence in innovation and implementation of customer solutions based on Microsoft technology. Marketing Technology News: Alyce Named G2 Account-Based Execution Enterprise Leader in Four…

Parrot Analytics Launches Individual Licensed Product To Democratize Access To Global TV & Streaming Data

TV360 Monitor surfaces global content trends and exclusive reports across 100+ platforms in 38 markets Parrot Analytics, the worldwide leader in TV content demand data and analytics, has launched TV360, a brand-new data analytics platform suited for individual users to the largest international media corporations in the world. TV360 brings together a myriad of TV content analytics and exclusive deep-dive reports and insights. The platform is available on a subscription model that puts data-driven buying and selling…

360Quadrants Releases Quadrant of Best Social Media Analytics Software Vendors

Social Media Analytics Software comprises a set of analytical tools that enable users to monitor, analyze, and create insights using data gathered from blogs and social media websites. The tools also include advanced analytical techniques, such as predictive, prescriptive, descriptive, and diagnostic analytics, to enable the collection, analysis, and interpretation of data across various social media platforms. The most common use of social media analytics software is to interpret customer sentiment in order to support…

Deloitte named a leader in Worldwide Business Analytics Consulting by IDC MarketScape

Deloitte has been named a leader in the report entitled, IDC MarketScape: Worldwide Business Analytics Consulting and Systems Integration Services 2020 Vendor Assessment (Doc #US45353220, June 2020). The IDC MarketScape recognition is based on Deloitte's proficiencies and strategies, including its infusion of analytics and artificial intelligence (AI) capabilities globally across major industries and domains. Deloitte has also been named a leader in the IDC MarketScape: Worldwide Cloud Business Analytics Services 2020…

Brillio Expands Analytics Capabilities With Cognetik Acquisition

Brillio, a leading digital technology consulting and solutions company, announced the acquisition of Cognetik, a data and insights company with deep expertise in improving digital experiences for its customers. Cognetik enables companies across the globe, including Facebook, Pizza Hut and McDonald’s to build and implement analytics solutions that optimize customer experience to increase loyalty, drive revenue and advance business transformation. Terms of the deal were not disclosed. The acquisition of Cognetik strengthens…

InMarket Selects OmniSci To Provide Accelerated Geospatial Analytics

OmniSci Platform Allows Leading Multinationals in Retail, CPG, Automotive, and Financial Services to Visualize and Explore Massive Amounts of Location-Based Data in Milliseconds InMarket, the leader in 360-degree consumer intelligence and real-time activation, has chosen OmniSci as a key visualization partner. With OmniSci’s accelerated analytics at its core, InMarket clients can explore and map terabytes of data at the speed of curiosity, to better understand local consumers and build precise audiences that drive foot…

Smart & Final Deploys Hypersonix’s AI-Driven Analytics

Cloud platform optimizes e-commerce and in-store capabilities for California retailer Smart & Final is rolling out Hypersonix’s AI-driven analytics platform to support the company’s enterprise analytics and digital transformation initiatives. The two companies started working together sixty days ago on a successful pilot program. With this announcement, Smart & Final officially joins a handful of early adopters in the grocery and consumer-commerce industries turning to the innovative company to help navigate the…

Quantzig’s Customer Analytics Solutions Helped an American Bank to Improve Customer Acquisition

Quantzig, premier analytics solutions provider, has announced the completion of its latest success story that illustrates how customer analytics solutions helped a US based bank to improve customer acquisition rates by 17%. Quantzig’s customer analytics solutions can help you to understand your customers’ preferences.  The shift from product-centricity to customer-centricity in the banking sector is almost tangible, however, the challenge still lies in engaging with the customer effectively when they sign up or even…

EPAM Named a Leader in the IDC MarketScape: Worldwide Cloud Business Analytics Services 2020

What's the News: EPAM was named a leader in Cloud Business Analytics Services by IDC MarketScape. Why it is important: In a volatile market, data is critical for companies to stay afloat. Leaders in business analytics, like EPAM, can help provide the tools and expertise to pivot quickly and make informed decisions that enable businesses to thrive. Who it affects - Corporate enterprises worldwide. EPAM Systems, Inc., a leading global provider of digital platform engineering and software development services, announced that…

TDWI Releases Updated Analytics Maturity Model Assessment and Guide

Online survey and assessment guide help organizations evaluate the maturity of their analytics and learn where to focus their efforts to maximize its value TDWI, the leading source for in-depth education and research for analytics and data management, announced its new online assessment tool and accompanying guide. TDWI created the Analytics Maturity Model and Assessment in response to requests from organizations to understand how their analytics deployments compare to those of their peers in order to provide best-in-class…

Tiger Analytics Announces New Analytics and AI Solutions Built on Microsoft Cloud Services

Tiger Analytics will leverage Microsoft products and services for building solutions for clients in APAC Tiger Analytics, a leading provider of AI & advanced analytics consulting services has come on board as a Microsoft partner. As part of this relationship, Tiger will leverage Microsoft’s products and services to build AI & advanced analytics solutions for businesses in the APAC region. As businesses globally are aiming to deliver a differentiated customer experience, they are realizing that data is the fuel…

Mspark Promotes Glenn Kawasaki to Vice President, Consumer Analytics

Mspark, a leading shared mail company, has promoted Glenn Kawasaki to Vice President, Consumer Analytics. Glenn joined Mspark in July 2018 as Senior Director, Consumer Analytics. In Glenn’s two years at Mspark, he has built a high-performing data science team, upgraded technology, and implemented best practice processes to drive a higher level of support for Mspark clients. His role in the company will continue to lead the Consumer Analytics team and provide best-in-class strategy and support for our sales teams and…

Zeta Launches Enhanced Marketing Analytics and Insights Solution

Zeta Global, a data-driven marketing technology company that leverages unique data and artificial intelligence to help companies acquire, grow and retain customers, announced the launch of Opportunity Explorer(SM), a real-time market and consumer data analytics and insights solution. Designed to help marketers identify, segment and act upon growth opportunities for their businesses, Opportunity Explorer(SM) ingests demographic, behavioral and location signals from Zeta's proprietary data set of 2.4 billion identities…

COVID-19 Makes Mobile Operators, AI and Analytics as Critical as Hand Sanitizer

As the COVID-19 pandemic spreads across the world, the first thing we all did, after rushing to the store in search of masks and isopropyl alcohol, was to crawl the Internet for information.  And as the pandemic continued to grow, employees everywhere started receiving mandates to work from home, students switched to virtual learning and, in a matter of days, almost every community started to shelter-in-place or voluntary quarantine using the simplest and primordial rule of isolation. Can mobile network operators sustain…

Maxar Selected to Deliver Multi-Domain Analytics System for U.S. Department of Homeland Security

Maxar Technologies, a trusted partner and innovator in Earth Intelligence and Space Infrastructure, announced that it was selected by the U.S. Department of Homeland Security (DHS) to develop an analytics system for characterizing and tracking the behavior of vehicles in multiple domains at scale and in near-real-time. The contract was awarded and is administered through the U.S. Department of the Interior and is valued at $23 million with a five-year period of performance. Marketing Technology News: Confluent Unlocks New…

FollowAnalytics Inks Strategic Deal With Microsoft

In order to accelerate its mobile app building service, FollowAnalytics has joined the Microsoft ISV Connect program and signed a Business Applications agreement with Microsoft. FollowAnalytics, a San Francisco-based mobile app builder with analytics and engagement features, has posted record growth in the past two months as the company rides the wave of a 336% increase in mobile app development in the U.S. 2020 is expected to be the company's most profitable year since it was founded in 201 The COVID-19…

MeaningCloud Unveils New Text Analytics Tools to Make Market Intelligence More Scalable and Valuable

With its tools for automatic summarization, the discovery of emerging topics and the extraction of meaningful relationships from unstructured content, MeaningCloud simplifies, accelerates and optimizes Market and Competitive Intelligence processes and facilitates the generation of game-changing insights MeaningCloud, a leading company in text analytics and deep semantic analysis, has incorporated new products to its Market and Competitive Intelligence offering. In today's hyperconnected world, companies do not lack sources…

Informatica Named Data Lake Partner of the Year for Cloud Analytics by Snowflake

New Intelligent Cloud Services Accelerator for Snowflake to Provide Access to Industry Leading Cloud-native, High-performance Data Integration Capabilities Informatica, the enterprise cloud data management leader, announced that it has been named the FY2020 Data Lake Partner of the Year award winner by Snowflake, the cloud data platform. Informatica has also been designated an Elite partner in Snowflake's new Technology Partner Program and is now certified Snowflake-ready which validates partner integrations adhere to…