PostHog Raises $15 Million Series B For Open Source Product Analytics

PostHog, the open source product analytics company, today announced $15 million in fresh funding and major new free features for users of data warehouses. The company’s Series B was led by existing investors Y Combinator’s Continuity Fund, with participation from GV (formerly Google Ventures), and takes PostHog’s total funding to over $27M, despite the company only recently turning one year old. As part of the round, Ali Rowghani, Managing Partner at YC Continuity, and former COO at Twitter and CFO at Pixar, will join the…

SAS Delivers Free Analytics Training For COVID Researchers

Analytics leader SAS is increasing its support of COVID researchers through new, free analytics training options. A year ago, SAS provided free use of health care analytics software for users of the COVID-19 Research Database (CRD), a secure repository of HIPAA-compliant, de-identified and limited patient-level data sets. Organized by Datavant and their partners, the database is available to public health and policy researchers to further investigate COVID-19 and its impact on health care and socio-economic outcomes.…

PlayTreks Simplifies The Music Industry With Blockchain-Based Music Distribution And AI-driven Data Analytics

PlayTreks, a data analytics platform providing powerful music data insights, tracking and discovery of music in charts & playlists, insights from social media that finds out what people are listening to, and additionally provides blockchain-based music distribution to all major streaming stores, while artists keep 100% royalties, announces the upcoming availability of our blockchain layer and marketplace, making PlayTreks a true All-In-One platform, a one-stop shop for music creators. A blockchain-based music…

ListenFirst Launches Machine Learning Analytics with Instant Insights

The intelligence application delivers insights in natural language, empowering executives and marketers with premium analyst-style reports ListenFirst, the premier enterprise social analytics solution, today announced the launch of Instant Insights, a new analytics feature that quickly shows how brands perform across social media. Leveraging years of intelligence gathered from working with the largest brands in the world, Instant Insights utilizes machine learning to deliver the analysis needed to benchmark performance and…

ThoughtSpot Launches Support for Snowpark to Bring the Modern Analytics Cloud to AI Workloads

Developers and data professionals can use their preferred programming language to create models, uncover insights, and build data apps with Snowflake and ThoughtSpot ThoughtSpot, the Modern Analytics Cloud company, announced support for Snowpark, the new developer experience for Snowflake, the Data Cloud Company. With Snowpark, data engineers, data scientists, and developers can use their preferred language to take advantage of Snowflake’s powerful platform, and use ThoughtSpot to make these predictions,…

Alteryx Featured at Snowflake Summit 2021 for Analytics and Data Science Automation

Alteryx Products Integrate with Snowflake's Snowpark and Partner Connect to Speed Development and Execution of Cloud-Based Analytic Workloads Alteryx, Inc., the Analytics Automation company, today announced a deeper integration with Snowflake, the Data Cloud company, via its newly introduced Snowpark Accelerated Program and Snowflake Partner Connect, which now makes Alteryx directly accessible via Snowflake's platform. The addition of Snowpark and Partner Connect together provides organizations with advanced and extensible…

The Most Trusted Source Of Advertising Spend Data, Standard Media Index Extends Analytics Capabilities With Groundbreaking Pricing…

Standard Media Index (SMI), the world’s leading advertising intelligence company, has announced the launch of a new Pricing Intelligence Suite, expanding their offering to include industry first pricing solutions. The highly anticipated new product suite will include Digital CPM for streaming video, as well as Traditional and Advanced Audience eCPM (effective CPM) for Linear TV. The Most Trusted Source of Advertising Spend Data, Standard Media Index Extends Analytics Capabilities with Groundbreaking Pricing Intelligence…

Talend Partners with Snowflake in Breakthrough Development to Deliver Healthy, Analytics-Ready Data at Scale inside Data Cloud

Talend , a global leader in data integration and integrity, announced that it is working closely with Snowflake, the Data Cloud Company, to offer an instant way for users to verify the quality of their data inside Data Cloud. Announced at Snowflake Summit 2021, Talend Trust Score™ for Snowflake leverages Snowpark to immediately assess and improve data accuracy inside a Snowflake environment, delivering quality data and helping companies drive quicker business decisions. Marketing Technology News: Strata Introduces…

A Few Analytics Tools That Should Be Part Of Your MarTech Stack

A Marketing Technology Stack is a set of digital tools used by digital marketers to effectively perform marketing activities across various digital platforms. Analytical tools are a set of charts, maps, and diagrams designed to collect, interpret, and present data for a wide range of applications and organizations. Here are a few top analytical tools that can enhance the efficacy of your MarTech stack and marketing processes significantly: Marketing Technology News: Are You Using A Strong Social Media Strategy For Your…

Starburst Announces Stargate, A Gateway For Global Cross-Cloud Analytics

Starburst Announces Stargate, A Gateway For Global Cross-Cloud Analytics Starburst, the analytics anywhere company, today announced Starburst Stargate at AWS Summit EMEA. Stargate, available as an add-on for Starburst Enterprise customers, enables organizations to run cross-cloud analytics on data distributed across the globe. Additionally, Stargate ensures compliance with global data sovereignty regulations, enabling organizations to analyze data residing across borders without moving it. Marketing Technology News:…

Ventana Research Names Qlik as an Exemplary Vendor and Overall Value Index Leader in its 2021 Analytics and Data Value Index

Index Ranks Qlik #1 in Mobile Analytics, #2 in Embedded Analytics, And Top Three in Customer Experience, Manageability, Usability and TCO/ROI  – the report highlights the impactful combination of overall customer experience and TCO/ROI that buyers can expect when deploying Qlik’s modern analytics platform. Marketing Technology News:MarTech Interview With Jason Wulfsohn, Co-Founder and COO of AUDIENCEX “Enterprises need a modern analytics platform that can guide and expedite their journey to becoming a fully data-driven…

Dynamic Yield and FullStory Partner to Enhance Personalization Process with Rich Digital Experience Analytics

Dynamic Yield, the Experience Optimization platform, announced a technology partnership with FullStory, a global leader in digital experience insights and analytics, enabling brands to more deeply understand, measure, and improve the impact of their personalization efforts. Through the partnership, brands can now easily surface combined insights into what happened - and why - for ongoing or in-the-moment optimizations that empathize with individual customer needs, preferences, and struggles. Marketing Technology News:  …

Bitvore Announces Integration With Microsoft Azure Synapse Analytics

Bitvore, a leading provider of AI-powered intelligence for financial institutions, announced that it has completed its integration with Microsoft Azure Synapse Analytics. Via the integration, customers can quickly and easily consume continuously updated Bitvore Cellenus datasets in Azure and integrate them with new and existing data sources to enhance predictive models and build augmented intelligence into their applications. Marketing Technology News: OneTrust is “Leading the Market Outright” and Ranked #1 in…

SAS Packs The Most Analytics Punch’ And Is A Leader In Streaming Analytics Per Independent Research Firm

SAS is among the top providers of streaming analytics according to The Forrester Wave™: Streaming Analytics, Q2 2021 report. The Forrester evaluation cites SAS® Event Stream Processing as a Leader. Marketing Technology News: Strata Introduces Identity Orchestration Platform for Multi-Clouds According to the Forrester report, "SAS packs the most analytics punch. SAS Event Stream Processing (ESP) stands out in this evaluation as the platform with the most built-in analytics for machine learning and other advanced…

EG Radius Brings Market Analytics To The Commercial Real Estate Market

EG, an established provider of data, news and analytics products and services for the commercial real estate market, has released Market Analytics for EG Radius customers. This product enhancement allows users of EG Radius to view supply and demand across all CRE sectors in the UK and provides greater insight into previous and current trends. “We have been working with the market to deliver an analytics offering that provides EG Radius customers with the insight they need to make informed decisions and find new…

Napkyn Analytics Recognized As One Of The America’s Fastest Growing Companies In 2021

Napkyn Analytics, a leader in enterprise analytics and a Google Premier Solution Partner for the Google Marketing Platform, announced today that The Financial Times (FT) and Statista have recognized the Company as one of “The America’s Fastest Growing Companies 2021”. The FT Americas’ Fastest Growing Companies is a list of the 500 participating companies headquartered in one of the twenty American countries that have the highest growth in publicly disclosed revenues between 2016 and 2019. In its second year, the FT list…

Rockset Expands Regions, Delivering Highly Available Real-Time Analytics On A Global Scale

Rockset, the real-time analytics company, today announced it is expanding regional presence by offering customers a new deployment option in AWS U.S. East. As Rockset welcomes more enterprise customers with deployments in multiple regions, there is growing demand for coverage around the world. Existing customers already deployed in the U.S. West can seamlessly add additional Virtual Instances in the U.S. East, and soon in APAC and EMEA, to achieve cross-region high availability for their Rockset powered applications. Built…

Swaarm Launches Actionable Analytics Tool, “Explorer”, Helping Performance Marketers Manage Millions of Events Within Seconds

Explorer is part of the company’s Automation suite of products, which aim to dramatically simplify marketers’ day-to-day tasks - with initial research showing the tool saves users an estimated 60 minutes a day  Swaarm, a leading global performance-based marketing platform, today announced the launch of its pioneering new reporting tool for digital marketers - “Explorer”. The tool provides clients with a competitive edge, allowing them to manage billions of events within seconds, slice and dice real-time data, and give them…

Salesforce and Proof Analytics Deliver Fast, Scalable, Agile Marketing Optimization

The alliance of Salesforce and Proof Analytics has transformed the calculation of marketing ROI, delivering exceptionally fast, scalable and agile Marketing Optimization rooted in a systems-level integration between the two companies. The combination effectively up-ends traditional, consulting-based delivery of marketing mix modeling and similar analytics, replacing slow and expensive solutions with blazing speed and affordability. Salesforce Marketing Technology News:5 Ways Marketing Operations…

Sigma Computing Puts Business Teams in the Analytics Driver’s Seat with New “Sigma Workbooks”

Sigma Workbooks Delivers Iterative Analytics Experience Against Billions of Rows of Data; Company to Demo Embedded Analytics at Snowflake Summit Sigma Computing, the cloud analytics and business intelligence innovator, has combined the ease of spreadsheets with charts and data narratives in a single collaborative canvas purpose-built for business teams with the launch of Sigma Workbooks today. Sigma Workbooks accelerates data-driven decisions by putting the power of analytics across billions of rows of live…