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Treasure Data Provides Game-Changing Analytics for Brands with Launch of Treasure Insights

News Highlights: Treasure Insights provides a brand-new suite of customer analytics to give marketers better visibility into evolving customer behaviors and greater marketing effectiveness. A new set of integrations has been added to an extensive connector network to simplify data ingestion and support any martech stack. A new, in-store SDK delivers a rich set of connected shopper data to marketers, store associates and customer service representatives. Treasure Data introduced new product capabilities for its…

3DLOOK Rolls Out Body Shape Analytics To Help Apparel Companies Tackle The Problem Of Poor Fit

3DLOOK is rolling out body shape analytics as an advanced feature to their size and fit recommendation solutions to help brands and manufacturers better align their products with actual customer body shape data to reduce waste and returns. With the new feature, companies will now receive analysis on both measurement and body shape data of their actual customer base, to identify high opportunity groups. This segmented data can be used to adjust grade rules to create better fitting products and to optimize inventory planning…

Scalefast Acquires User Experience and Analytics Platform Air360

The acquisition brings Scalefast partners unparalleled insights into key customer behaviors and preferences Scalefast, a Los Angeles-based digital commerce solution that is simplifying direct-to-consumer (DTC) eCommerce, disclosed its acquisition of Air360. Terms of the acquisition are confidential. The acquisition of Air360, a technology company that specializes in performance-enhancing, mobile and eCommerce experience analytics, will further empower Scalefast clients to get the most out of their DTC eCommerce strategy by…

Meltwater Taps Analytics to Track iPhone 12 Reactions from the #AppleEvent

Global media intelligence company, Meltwater, tracked and analyzed social media mentions around the second installment of 2020 #AppleEvent to uncover how good news does, indeed, travel fast. The report has unraveled unique nuances of Apple iPhone 12-related conversations on social media and messaging apps. Leading tech giant, Apple, has finally released the iPhone 12 that many consumers, around the world, have been asking for. When the iPhone 12 was not announced during the 15 September 2020 ‘#AppleEvent’, online…

Sisense CMO Ashley Kramer Explains How Analytics & BI Help Companies Innovate Faster during the COVID-19

MarTech Series speaks with Sisense’s Chief Product and Marketing Officer, Ashley Kramer on the impact of COVID-19 on adapting to rapid shifts in the marketing function and how data-driven decision making can help strengthen businesses beyond the crisis. Hi Ashley, please tell us what are some of the unexpected innovations that will outlive COVID-19. At Sisense, we’ve seen the pandemic push brands into using data and analytics to pivot quickly and innovate - much faster than they would have otherwise - to either survive or…

Alida Partners with Stratifyd to Integrate AI-Powered Analytics Engine in New Alida CXM Platform

Integrated solution will enable deep contextualization of structured and unstructured data from multiple sources Alida (formerly Vision Critical), creator of the world’s first CXM (customer experience management) and insights platform, and Stratifyd, a data analytics company that uses artificial intelligence (AI) to uncover and predict human experience, have signed a partnership agreement that will enable Alida customers to harness the power of multiple data sources to easily reveal and understand their customers’ truth.…

Escher Releases Retail Analytics Solution

Leveraging AI and natural language processing, Escher’s new cloud-based solution provides Posts with real-time business insights and recommendations to enable critical decision making Escher, the global leader transforming postal operators and couriers, announced the launch of its new Retail Analytics solution. The solution gives Posts the power of real-time updates across their entire network, allowing Posts to make faster, more informed decisions from a single source of truth. The solution segments the sheer volume of…

New Google Analytics Brings in Customer-centric Measurement, YouTube Conversions Reports and Much More

The world's most trusted website and mobile webpage analytics tool, Google Analytics has announced a series of new features and Machine-learning based consumer behavior tracking capabilities. These ML-based website analytics features would help millions of Google Marketing Cloud users who use Google Analytics to track, analyze and plan their content marketing and mobile marketing strategies. By enabling superior customer behavior analysis and creating suitable customer experiences across all platforms, Google is transforming…

Smyle Introduces Emotion Analytics to Address Measurement Challenge

In an industry first, creative agency Smyle is embracing experimental technologies to measure the emotional impact of physical and digital events in real time. Built to be secure and anonymous, the novel measurement practice adopts facial recognition, pulse rate sensors and neurotechnology to track feelings of joy, excitement, nervousness or even boredom among event attendees. Called Return on Emotion, this exciting new approach is part of the new Smyle measurement practice, Smyle Metric, created in response to an array…

Vyopta Becomes First UC Monitoring and Analytics Provider to Support Google Meet

Vyopta is now the first Unified Communications (UC) monitoring and analytics provider to support Google Meet. This integration enables organizations that use Google Workspace (formerly GSuite) to efficiently manage their Google Meet collaboration experience. Vyopta's purpose-built UC monitoring platform enables organizations to efficiently support the surge in remote collaboration by empowering both UC experts and front-line support teams to investigate and resolve issues. Enterprises and educational institutions across…

Fuse Analytics Integration With StrongSalt

Fuse Analytics based in Atlanta GA, has been migrating and storing enterprise data since 2014. As companies migrate to the cloud, and now, from one cloud service to another, migrating and storing data is becoming increasingly complex due to data privacy regulations. In addition to providing ETL services (Extraction, Transformation, and Loading of data to the new database) Fuse offers a data warehouse SaaS that holds all the legacy data that you need to hold onto, without the cost and complexity of storing in your new…

IRI Acquires Leading Supply Chain Analytics Provider, RSi

Transaction adds RSi’s best-in-class supply chain solutions to IRI’s leading technology, retailer data and broader suite of solutions IRI, a global leader in innovative solutions and services for consumer, CPG, retail and media companies, announced that it has acquired Retail Solutions, Inc. (RSi), the leading provider of supply chain solutions for CPG manufacturers and retailers. The addition of RSi’s solutions to the industry-leading IRI Liquid Data® technology platform will offer the industry’s most comprehensive…

Tableau and Einstein Analytics Come Together to Drive Analytics Ubiquity

Tableau Software announced bringing together Tableau and Salesforce’s Einstein Analytics. By combining the best of Tableau and Einstein Analytics, customers will have access to the broadest and deepest analytics platform on the market. In addition, Einstein Analytics will be renamed to Tableau CRM, and continue to provide the best analytics and AI experience in the Salesforce CRM workflow. Tableau, the world’s leading analytics platform, offers powerful data exploration and visual analytics, enabling customers to get…

HGS Launches New Contact Center Analytics Platform

Hinduja Global Solutions (HGS), a global leader in business process management (BPM) and customer experience solutions, announced the launch of HGS PULSE, a new contact center analytics platform that provides business performance and customer insights using near-real-time data. With access to predictive analytics and real-time information, contact center leaders can act proactively by predicting customer churn and loyalty, as well as better manage their workforce by tracking customer demand. "HGS PULSE brings together…

Adverity Launches Augmented Analytics

Adverity, a leading force in M, launched Augmented Analytics, an automated tool for marketers. Using artificial intelligence (AI) and machine learning, it can access hidden insight and provide critical intelligence on data to improve marketing measurement effectiveness and maximize performance. Providing an insight-led approach to marketing, Augmented Analytics enables marketers to stay agile in the new, rapidly accelerating marketing landscape, and empowers brands and agencies to realize the full value of their data.…

Vya Acquires Customer Data Management and Analytics Firm Direct Options

Vya, a leading provider of simplified marketing execution for distributed organizations, announced it has acquired Direct Options, a leading customer data and analytics firm. This acquisition expands Vya’s marketing resource management solution set with the addition of marketing data management and analysis, and provides opportunities to introduce Direct Options’ capabilities to new industry segments. Since its launch in 1993 as a wholesale provider of copy services to the printing trade, Vya has successfully navigated a…

605 Signs Measurement and Analytics Deal with Walmart

605, a leading television measurement, attribution, and analytics company, announced that it has signed an agreement with Walmart Inc., one of the world’s leading retail and e-commerce companies, to provide television advertising insights via 605 PLATF0RM, a next-generation TV measurement and audience analytics platform for national television networks, advertisers and agencies. Walmart and 605 have worked together for a number of years in support of advanced television advertising initiatives that provided sophisticated…

Aisle Rocket Launches Advanced Predictive Analytics for Facebook Advertisers

New “CATIE” Solution Optimizes Facebook Ad Creative on Performance, Cost Aisle Rocket, a growth-driven marketing agency that unifies creative services, data and technology to drive results, announced today the launch of its Creative Attribute Tracking and Intelligence Engine (CATIE), a new predictive analytics tool for optimizing creative elements across Facebook advertising campaigns. Marketing Technology News: Automation Anywhere Strengthens Channel Program to Accelerate Global Partner Success The CATIE technology…

EntTelligence, Impression-Based Analytics, Launches With Steve Buck as Partner

EntTelligence announces its launch which will deliver out-of-home (OOH) marketing analytics to the entertainment community.  The company will harness data science, machine learning, and a 30,000-person Field Force armed with content listening technology to analyze and interpret OOH initiatives. Additionally, effective October 1st, former MarketCast, and Comscore executive Steve Buck will join as Partner and Chief Strategy Officer to the newly formed entity. Marketing Technology News: Hyland Names Susan Decathelineau…