Omnicom Public Relations Group Introduces Industry’s First Analytics Platform to Validate Impact of Earned Media on Brand Sales

The new omniearnedID platform empowers communications leaders to demonstrate ROI of earned media Communicators and marketers have long sought a solution for the problem of evaluating the effectiveness of earned media on business outcomes with the same precision as paid media. That is now possible with the launch of Omnicom Public Relations Group's (OPRG) patent-pending precision communications platform, omniearnedID™. "Being able to consistently link earned media to sales is a game changer, not just for PR, but a…

Clarabridge CX Analytics Launches AWS Contact Center Intelligence Solution

A leader in AI-powered text and speech analytics leverages Amazon Transcribe within the AWS Partner Network, enabling organizations to extract insights from calls and hundreds of other customer feedback sources in a centralized platform Clarabridge, a global leader in Customer Experience Management (CEM) for some of the world’s top brands, announced that the Clarabridge CX Analytics solution now integrates with Amazon Web Services (AWS) Contact Center Intelligence (CCI), introducing Clarabridge into the AWS Partner Network…

Snowplow Analytics Raises $10 Million in Series A2 Funding

Investment will fuel Snowplow's transformation of behavioral data management and delivery Snowplow, the best-in-class behavioral data management platform, has raised $10 million in Series A2 funding. The round was led by global growth technology investor Atlantic Bridge, with participation from existing Series A investor MMC Ventures. Built for data-informed companies, Snowplow empowers businesses to build a data asset that delivers rich, high-quality behavioral data to power their data products. Unlike packaged…

Microsoft and Experience Analytics Leader Contentsquare Join Forces to Accelerate Digital Transformation

Contentsquare, the global leader in experience analytics, is now partnering with Microsoft Azure’s powerful cloud computing platform to accelerate its growth, drive peak performance and underpin successful innovation. Beyond the strategic cloud adoption, both companies have also forged a partnership around the shared goal of improving customer journeys by driving innovation in the fields of artificial intelligence (AI) and predictive analytics. Marketing Technology News: ironSource acquires SOOMLA to Enrich its Platform…

Pega Acquires Qurious.io for AI-Powered Speech Analytics

New capabilities will assist customer service agents by analyzing service calls in real time Pegasystems Inc., the software company that crushes business complexity, announced its acquisition of Qurious.io, Inc., a cloud-based real-time speech analytics solution powered by artificial intelligence (AI) for customer service teams. Terms of the deal are not being disclosed. Qurious.io's software-as-a-service (SaaS) offering uses speech-to-text, natural language processing (NLP), and emotion detection capabilities to analyze…

Dun & Bradstreet Completes Acquisition of Leading European Data & Analytics Business Bisnode

Dun & Bradstreet Holdings, Inc., a leading global provider of business decisioning data and analytics, today announced the completion of the acquisition of Bisnode Business Information Group AB, a leading European data and analytics firm. The acquisition was completed by the subsidiary Dun & Bradstreet Holdings BV for an enterprise value of 7.2B SEK. The transaction was closed with a combination of approximately $625 million net cash, and 6,237,089 newly issued shares of common stock of the company in a private…

Genpact Acquires Industry-Leading Data Engineering and Analytics Firm Enquero

Acquisition will accelerate Genpact's ability to leverage data and cloud technologies to drive digital transformation services through advanced analytics Genpact, a global professional services firm focused on delivering digital transformation, announced that it has acquired Enquero, a firm that offers data engineering and data-led digital transformation services. "Today's announcement increases the scale and depth of our data and analytics teams and further enhances our capabilities to accelerate the digital…

Arc Publishing Integrates Sophi.io, Bringing Content Publishers New Analytics and Automation Option

Arc Publishing and Sophi.io today announce the integration of Sophi, The Globe and Mail's suite of automation and predictive analytics solutions. These native integrations will be available to the more than 1,400 websites using the Arc Publishing platform and build on Arc's current integrations and capabilities. "Sophi.io will equip the publishers, broadcasters and brands Arc supports with data and insights to make real-time content decisions that drive business impact," said Scot Gillespie, CTO and GM of Arc. "As an…

Veritone Adds New Capabilities to Its AI-Enabled Campaign Analytics and Attribution Applications

Veritone, Inc., the creator of the world’s first operating system for artificial intelligence, aiWARE, announced significant enhancements to its campaign analytics and attribution applications, Veritone Discovery and Veritone Attribute, benefiting both existing and new broadcast customers. The aiWARE applications currently power nearly 1,500 stations globally with seamless metadata automation, content tracking, and enterprise-level advertising attribution, enabling advanced media search, enhanced workflows, and advanced…

AI and Analytics Pioneer Absolutdata Acquired by ChrysCapital-Backed Infogain

Absolutdata, a leader in delivering scalable business impact through AI-powered solutions, advanced analytics and data science services, today announced it has been acquired by Infogain, a ChrysCapital portfolio company that is a leader in human-centered digital platform and software engineering services. The two companies' complementary strengths create synergies that benefit the unified organization's customers. The acquisition is a positive development for Absolutdata's existing customers, which include Global 500…

Ipsos MMA Announces a Transformational Predictive Analytics Solution

Ipsos MMA (Marketing Management Analytics) Introducing Demand Signals – An always-on, nimble approach to measure, optimize and interact with your marketing plans while re-informing traditional approaches Addressing the Challenge: Sometimes it takes a crisis to really shake things up and drive change. Late one April night in this damnable year, the Ipsos MMA team was processing reams and reams of data looking for answers to explain how changes in marketplace dynamics, competition and consumer behavior affect marketing…

11 Compelling MarTech Predictions that Focus on the Data-Analytics Relationships in Marketing and Sales

Data enrichment has finally become a marketing operation. Each year, we review tons of reports and e-books on how data is getting richer and managed better with Cloud and AIOps solutions. The biggest beneficiaries are Marketing and Sales teams, in addition to the thousands of business analysts and researchers who mine data to keep their marketing and sales efforts "well oiled". This year, mostly due to the COVID-19 crisis, and economic slowdown due to the tense geopolitical reasons has been a challenging one -- not just for…

Vyopta Launches Advanced Analytics Support For Google Meet

Vyopta, the Collaboration Intelligence company, announced the addition of Collaboration Performance Management (CPM) Analytics to its product offering for Google Meet. The announcement follows the first-to-market announcement of Collaboration Performance Management (CPM) Monitoring for Google Meet. This update will allow organizations to understand key unified communications and collaboration (UCC) performance metrics and track overall usage and adoption to improve productivity and other collaboration-related business…

Rockset Announces Retool Integration, Enabling Faster Internal Tools with Real-Time Analytics

New release enables developers to build internal tools with powerful real-time analytics, in record time Rockset, the real-time indexing database company, released an integration with Retool, the low-code platform that allows developers to build internal tools in a matter of minutes. With this integration, developers can build performant internal tools for customer support, marketing operations, customer 360, fraud investigation, logistics monitoring, and streamlining operations, in record time. Every business today is…

Kenshoo to Acquire Signals Analytics to Fuel Intelligent Go-to-Market for Brands in Era of Digital Acceleration

First-of-its-kind intelligence platform will help brands make smarter, faster decisions by connecting consumer and market insights to performance marketing Kenshoo, a global leader in marketing technology, announced its intent to acquire Signals Analytics, a pioneer in AI-powered analytics for market intelligence. The acquisition positions the company to solve the biggest challenge brands face in the post-COVID-19 era: How to catch up with accelerated e-commerce adoption and be best positioned to understand, engage and…

Indicative Customer Analytics Platform Approved on Google Cloud Marketplace

Indicative, a leading Customer Analytics software company, announced its inclusion in the Google Cloud Marketplace. Indicative, the only Customer Analytics platform capable of connecting directly to a company’s cloud data warehouse, is now the first Customer Analytics solution approved for the Google Cloud Marketplace. Designed to assist product and marketing teams to make better decisions by understanding user behavior across every touchpoint, Indicative follows individual customer journeys from the first click through…

Accelerating Analytics and AI to Improve B2B Digital Experience

B2B Digital experience has changed in the last 6-7 months. Long before Covid-19, most companies saw the opportunity to engage their B2B customers more effectively online. Since the Covid-19 crisis began, to be more digital and data-driven have become top priorities. B2B sales leaders have moved from being “forced” to adopt digital in reaction to the widespread shutdowns in the early stages of COVID-19 to a growing conviction that digital is the way to go, according to a survey of B2B businesses conducted by McKinsey. Here…

Centro Further Automates Ad Serving and Analytics Workflow for Omnichannel Advertising with New Feature Set

Basis by Centro Gives Media Professionals More Control, Insight and Speed on Campaigns Centro, a global provider of advertising technology, announced features on its Basis platform to automate workflow on ad serving, analytics and more for omnichannel campaigns. The product upgrades improve speed of activation and campaign management for media professionals at brands and agencies. Basis by Centro is the industry’s most comprehensive, automated, and intelligent digital media platform—and the only software solution of its…

TeamSupport Launches an Innovative Reporting and Analytics Product – TeamInsights

Business-to-business (B2B) customer support professionals are now able to optimize agents in valuable new ways with an innovative new reporting and analytics product, TeamInsights, released by TeamSupport, an award-winning B2B customer support software solution. Marketing Technology News: Seismic Acquires Grapevine6 to Enable Digital Sales Engagement Across Multiple Customer-Facing Social Media and Digital Platforms "TeamInsights is the next evolution of reporting and analytics," said TeamSupport CEO Pete Khanna. "Data…

Verint Introduces Digital Behavior Analytics to Understand How Customers Navigate Digital Properties and to Enhance the Quality of Customer…

Organizations Gain Newfound Visibility into Customer Journeys to Speed Issue Resolution and Improve Business Outcomes Verint Systems Inc., The Customer Engagement Company, announced the addition of Digital Behavior Analytics to its Experience Cloud solution, creating a deep, insightful, and comprehensive view of digital customer interactions. The new solution captures and tracks millions of clicks, gestures, taps, and other actions so organizations can see and analyze how customers navigate digital properties, automate how…