Pega Appoints Hayden Stafford as President of Global Client Engagement

Pegasystems Inc., the software company empowering customer engagement at the world’s leading enterprises, announced it has appointed Hayden Stafford as president of global client engagement, effective. This new senior leadership position will unify Pega’s corporate strategy, marketing, and go-to-market functions. Mr. Stafford will report to Alan Trefler, Pega’s founder and CEO.

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Prior to Microsoft, Mr. Stafford was senior vice president of industry business solution sales at Salesforce, where he built their industry business unit and drove sales execution across six key industries. He was also vice president and managing director of the financial services business unit at IBM, responsible for overall strategy, global profit, revenue, services delivery, and client satisfaction for key financial markets and retail banking customers.  Prior to IBM, Mr. Stafford was a management consultant at Ernst & Young.

Mr. Stafford holds an MBA in strategy and business policy from the Weatherhead School of Management at Case Western Reserve University, and a Bachelor of Science degree in biology and chemistry from Saint Lawrence University.

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