The leader in 3D asset management for ecommerce is now a part of the member-driven consortium for open standards for 3D content, Virtual Reality, Augmented Reality and more

Marxent, the leader in 3D asset management for ecommerce, is proud to announce that it has officially become a member of The Khronos Group 3D Commerce Working Group, a Working Group formed within Khronos to develop specifications and guidelines to align the 3D asset workflow for online retail from product design to manufacturing, so that 3D representations of products can be experienced realistically and consistently across all devices. A leader in 3D commerce since 2011, Marxent is actively engaged in the effort to create industry standards related to 3D content.

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Founded in 2000, The Khronos Group is a not-for-profit, member-funded consortium focused on the creation of royalty-free open standards for 3D graphics, Virtual and Augmented Reality, Parallel Computing, Neural Networks, and Vision Processing on a wide variety of platforms and devices. Many of the standards created by Khronos working groups are widely used in the industry today, such as Vulkan®, OpenGL®, OpenGL® ES, WebGL™, glTF™, OpenCL™, OpenVX™, and more.

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Marxent® 3D Cloud is the 3D product visualization platform trusted by Macy’s, John Lewis Partners, Ashley Furniture, and other major retailers in the US and Europe. Hosting hundreds of thousands of products and interacting with millions of users per month, Marxent® 3D Cloud is the proven, enterprise 3D product visualization platform.

“We are delighted that Marxent has joined Khronos. Marxent has been doing innovative work in 3D asset management and 3D visualization for ecommerce, and they bring significant knowledge and experience to the 3D Commerce Working Group,” said Neil Trevett, president of the Khronos Group.

“The work of the Khronos 3D Commerce Group will simplify 3D for retailers and make it easier for them to utilize emerging technologies like AR and VR,” said Beck Besecker, Marxent CEO and Co-Founder. “We are supportive of industry standardization and excited to be a part of the effort.”

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