AppDirect Launches Add-On Marketplace to Expand the Capabilities of the AppDirect Commerce Platform

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Availability of New Search, Ratings and Recommendation Add-Ons from G2, Coveo Bolsters Customer Success in the Digital Economy

AppDirect, the best commerce platform for selling subscription products through any channel, announced the official launch of the AppDirect Add-On Store, which features extensions that help solve a wide range of critical business needs to power customer success in the era of digital commerce.

The Add-On Store offers a robust ecosystem of over 40 complementary products and services including connectors to leading SaaS solutions in CRM, finance and accounting, marketing automation and more, that can be combined to help solve unique business problems. Two such solutions now available to channel partners and marketplace managers include G2, the business that helps companies discover, buy and optimize software spend, and Coveo, the industry leader in AI-powered search and recommendations technology.

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“In today’s digital economy, businesses are moving faster than ever before,” said Dan Saks, co-founder and co-CEO of AppDirect. “We’re proud to launch the Add-On store and partner with industry leaders to help our customers provide a best-in-class marketplace experience that allows end users to find the right solution faster and see authentic, informative reviews to help them quickly decide what’s best for their business.”

Discover Solutions That Deliver For Key Business Drivers

The Add-On Store allows AppDirect customers to discover solutions to deliver against business objectives – for instance, making a marketplace transactional through integrations with a payment gateway, using a tax engine and fraud prevention tool, driving self-serve sales with the help of Coveo and G2, or improving the onboarding experience with guided, on-screen walk-throughs.

“Choosing the right business solutions can be difficult,” said Michael Fauscette, Chief Research Officer at G2. “With our new presence in the Add-On store, we’re enabling AppDirect customers to empower their end users with the ability to objectively assess what is best for their business, limit risks and reach their potential by leveraging peer advice in real time.”

With access to G2’s extensive and qualitative database of ratings and reviews, end users can now accelerate their vendor selection process and avoid hidden risk by using the most relevant and authentic references and expertise instead of relying on vendor- or service provider-supplied references alone. In fact, Kronos, a leading provider of workforce management and human capital management cloud solutions, will now include G2’s offerings on its AppDirect-powered Kronos Marketplace to provide reviews for partner products.

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“Workforce Dimensions from Kronos is built on a completely open and extensible platform to empower users with application extensions and integrations that deliver a next-generation experience to drive user adoption,” said Mike May, Senior Director of the Workforce Dimensions Technology Partner Network at Kronos. “Including G2 reviews on the Kronos Marketplace helps Kronos customers select the right extensions to achieve their goals and is yet another example of how Kronos innovates everywhere to deliver a customer-first experience.”

With Coveo, customers can benefit from an industry-leading platform that allows them to deliver effortless experiences to their own customers. AI-powered recommendations maximize conversion rates by bringing the most relevant products to the forefront.

“In today’s AI-take-all economy, it’s more important than ever before to use AI to provide more relevant buying experiences that translate into higher conversions,” said Louis Tetu, Chairman and CEO of Coveo. “Now, AppDirect customers and channel partners can create frictionless experiences across every channel, using the power of machine learning to automatically understand and continuously improve with every interaction.”

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