Productsup Academy empowers marketers with foundational knowledge for managing product data feeds and optimizing use of the Productsup platform

Productsup, the leading e-commerce data integration company, announced the launch of Productsup Academy, a new e-learning center that helps people deepen their product data automation knowledge. The program equips Productsup clients, partners, and other industry players with the skills needed to master product data integration, optimization, and syndication.

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“Product data management continues to be a crucial component in ecommerce, especially as the global health crisis accelerates the need for constantly updated and accurate product feeds,” said Lena Wisser, Vice President, Client Solutions, Productsup. “Productsup Academy offers courses that will help marketers familiarize themselves with Productsup and learn how to overcome barriers to driving sales online. Getting Productsup-certified is an excellent way to develop the skills needed to grow your business through multichannel ecommerce.”

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The e-learning center offers a variety of free courses, both general and Productsup-specific. The Productsup-specific ones are spread across three categories: Yellow Belt, Blue Belt, and Black Belt. At the time of launch, 14 courses are available on the platform, from the introductory “Feed Management Basics” on to the advanced “Black Belt #3: Leverage performance data in Productsup”. All courses are available for free for anyone interested. Users can test their gained course knowledge in fee-based certifications on all three expertise levels

“This year has shown us that companies need to be continuously forward-thinking when it comes to their ecommerce solutions,” Wisser said. “We want our customers to make the most of our platform so they can excel in ecommerce, and that’s why we’ve worked closely with them to develop a stellar learning experience. We’ll continuously add more courses to our Academy offering, to accommodate all use cases and help more businesses break through digital walls.”

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