AnswerLab, a leader in customer-centric brand experiences, announces the appointment of Megan Malli as its new CEO. This pivotal change marks an exciting chapter as the company approaches its 20th anniversary, positioning itself to continue shaping the future of user-centered design amid rapid technological advancements.

AnswerLab, the leader in defining the next generation of customer-centric brand experiences, announces the appointment of Megan Malli as Chief Executive Officer, ushering in a transformative new chapter as the company approaches its 20th anniversary. Founder and outgoing CEO Amy Buckner Chowdhry has assumed the role of Board Chair, guiding AnswerLab’s mission to help companies unlock transformative possibilities by staying at the forefront of technology and user understanding.

Megan Malli, formerly Global President at Huge, brings over two decades of experience in digital transformation and user-centered innovation. She has worked with some of the world’s most influential brands, leading them through complex digital transformations and establishing customer experiences that redefine engagement. Her leadership at AnswerLab signals a new era as the company helps future-forward brands unlock experiences that meet unmet user needs in a landscape shaped by emerging technologies.

more than ever, we’re witnessing profound user experience transformation from the advancements in technology—moving from reactive to proactive. AnswerLab plays a critical role in empowering the boldest user experience initiatives of the world’s largest brands to stay ahead.

“AnswerLab’s purpose has always been to empower brands with data-driven insights,” said Amy Buckner Chowdhry, Founder and Board Chair. “Megan’s vision aligns with this purpose, and her insights will empower our clients to meet and exceed user expectations in exciting, transformative ways. She is the perfect leader for this moment in AnswerLab’s journey.”

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As consumer behaviors and technologies transform at unprecedented speeds, a deep understanding of user needs and behavioral insights has become critical for brands aiming to stay ahead. AnswerLab’s mission goes beyond understanding the present; we are actively shaping the future of human interaction.

With AnswerLab’s milestone 20th anniversary approaching in early 2025, Megan Malli steps into her role at a pivotal moment. This anniversary is a testament to AnswerLab’s legacy as a strategic partner, helping brands create impact through digital experiences. Under her leadership, AnswerLab will continue its legacy of helping clients harness the potential of AI, data, and insight to meet unimagined user needs and unlock new sources of business value.

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Reflecting on her new role, Megan Malli said, “more than ever, we’re witnessing profound user experience transformation from the advancements in technology—moving from reactive to proactive. AnswerLab plays a critical role in empowering the boldest user experience initiatives of the world’s largest brands to stay ahead. I’m honored to lead this extraordinary team in our mission to shape the future of user-centered design, providing trusted insights that drive impactful outcomes in the rapidly evolving landscape of user and brand experience.”

With a strong presence among industry leaders such as Google, Amex, and Meta, AnswerLab is the partner for brands seeking insights that inform the next generation of digital experiences. Through high-impact partnerships, AnswerLab has established itself as an invaluable resource for brands looking to create user-centered experiences that drive long-term growth and customer loyalty.

As AnswerLab looks ahead, it remains dedicated to empowering clients to harness new technologies, anticipate shifting user needs, and create lasting connections with their users.