Institute of Virtual Set to Host Roundtable “Defining Hybrid Events”

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As the world of event production emerges from the pandemic there is a lot of conversation around the definition of hybrid.

The fact of the matter is that depending on who you speak with – meeting planners, event professionals, or those in event tech the term hybrid can have a variety of different meanings.

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“We have heard a lot of different approaches & thoughts on hybrid event production – as our mission is to lead the industry discussion, we thought what better than that host a roundtable on the topic.”

— Jason Cohen, Executive Director – Institute of Virtual

“In having conversations with those around the industry we have heard a lot of different approaches and thoughts on hybrid event production – so as our mission is to lead the industry discussion we thought what better than that host a roundtable on the topic,” explains Institute of Virtual, Executive Director, Jason Cohen.

The Institute, which has previously held a members-only roundtable about #bulidingeventsback is opening the conversation to global audiences with this event, which will be hosted on Clubhouse.

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MTS Staff Writer

MarTech Series (MTS) is a business publication dedicated to helping marketers get more from marketing technology through in-depth journalism, expert author blogs and research reports.

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