From Shutterstock’s recent partnership with Meta to Bond’s new personalization platform; the last week saw a lot of exciting updates and enhancement in martech; catch the latest from this weekly highlight:

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MarTech Quote-of-the-Week!

Marketing is both an art and a science. It’s important to have a variety of skill sets within the marketing organization and build an integrated strategy that brings the art and science together.

–Susan Beermann, CMO at Contentstack

Top MarTech News of The Week: 09th Jan to 13^th Jan

• BigCommerce Releases Microsoft Ads and Listings, Opening New Channels for Merchants to Reach Highly Motivated Buyers
• Logitech Launches Mevo Go to Bring Unlimited Creative Potential to Content Creators
• Thumzup Launches New Advertising Technology to Democratize Social Media Branding
• SourceKnowledge Integrates with BigCommerce, Expanding its Seamless Shopping Ad Experience to More BigCommerce Merchants
• Validity Unveils New Sender Score Tools to Power Email Marketing Success
• Tealium Releases 4th Annual State of the CDP Report
• Neustar-Commissioned Study Shows Customer Experience Tied to Voice Channel
• Inbenta Secures $40M in Funding Led by Tritium Partners
• TuneIn and HubSpot Make Podcast Discovery Easy With the HubSpot Podcast Network
• No Longer a Luxury: CDPs Become a Staple of Martech, Providing Flexibility and Value Beyond Foundational Use Case
• Coveo Introduces Comprehensive Product Suite to Help Modernize and Automate Retail Merchandising
• Beautiful.ai Launches DesignerBot to Automatically Create Rich Presentations About Anything and Everything Using Generative AI
• Walmart Commerce Technologies and Salesforce Team Up To Unlock Local Fulfillment and Delivery Solutions for Retailers
• Shutterstock Expands Long-standing Relationship with Meta
• Copyleaks Officially Launches First-of-Its-Kind Multi-Language AI Content Detection Solution With 99 Percent Accuracy
• Kore.ai, mParticle Partner to Meet Increased Demand for Retail Shopping Personalization
• Bond Launches New Personalization Platform and Capabilities to Drive Growth for Retailers
• WideOrbit Launches ZingX, Offering Buyers Direct Access to Premium Sell-Side TV Inventory

MarTech QnA with the Expert

To put it simply, I think the future of the B2B martech industry is extremely bright. In 2022, The American Marketing Association-New York published its “Future of Marketing” report and statistics suggested that most B2B marketers (56%) see most or all of their efforts moving online or going digital within the next 10 years. This comes as more B2B marketers identify the benefits of martech, such as easier purchasing (92%) and time efficiency (89%). –Krishna Subramaniam, Co-founder & CEO at Captiv8

MarTech Articles on Website Accessibility, B2B Content Marketing, Advertising in 2023 and more!

• Bringing Back CX Basics – Why Chasing Tech Trends Doesn’t Equal a Better Customer Experience
• How to Break Down the Walls Between Marketing and Finance
• Four Key Disruptions Challenging, and Creating Opportunities, for Brands, Retailers, and the Digital Economy
• 5 Ways Your Marketing Campaign Can Benefit from Interactive Voice Response Systems
• Advertising Through Economic Uncertainty
• Effectively Measuring Email Marketing – a how to
• Message, Frequency, Delivery – Which Is #1?
• Are You Thinking of Improving your Website Accessibility in 2023?
  
• How to Assess Content Gaps in B2B Marketing
  
• Gamification and B2B Marketing
  
• Common Mistakes you’re Making in your B2B Paid Search Marketing Campaign

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

Episode 149: Sales Practices and Tips For Recessionary Times with Ed Hill, SVP – EMEA at Bazaarvoice

 Episode 148: Core Sales Strategy Best Practices with Stephanie Vandenberg, GM and SVP Revenue & Growth at Verve Group

 Episode 147: Driving Better Customer Revenue Journeys with Holly Procter, SVP of Global Sales at Clari