How are the newest marketing automation features changing the way B2B marketers function? And what does the future look like for user generated content and social marketing? Find out more from this latest martech weekly highlight:

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MarTech Quote-of-the-Week!

Marketing sits at the intersection between the customer, the seller and the product. Because of this unique position, we have insight into every aspect of our go to market strategy, as well as access to an endless amount of data that we collect through our tech stack.

– Nick Ford, CMO at Mendix

Top MarTech News of The Week: 26^th Sept to 30^th Sept

• UiPath Announces Go-to-Market Managed Services Partnership with qBotica for Turnkey Enterprise Automation
• Contentsquare Launches New Speed Analysis, Find & Fix Capability, Part of 360 Degree Digital Experience Monitoring (DEM)
• Sendinblue Acquires Yodel.io To Give Small Businesses An Affordable, Cloud-Based Phone Support Solution
• Market leaders, Khoros and Talkwalker, Partner to Deliver Seamless Social Media Management and Listening
• TripleLift and Zype Partner to Bring In-Show Programmatic Advertising Solution to Connected TV
• Razorfish Unveils New Web3 Offerings, Ushering in the Future of Brand Experiences
• Genesys Introduces AI Experience, A Complete Way for Businesses to Orchestrate Unique Customer Journeys
• Bazaarvoice and Taggstar Partner to Integrate User-Generated Content Into Social Proof Messaging
• 78% of Business Professionals Are Ready for the Metaverse
• Pipedrive Adds New Automated Solutions to Its Marketing Campaign Management Suite to Empower Marketers
• Digital Remedy Brings CTV Performance & Attribution to E-commerce and Retail Advertisers Omdia: Online Video Advertising Will Generate Three Times More Revenue Than SVOD in 2027
• Monnai Raises $3.15 Million Seed Round to Create First Global Consumer Insight Infrastructure
• QuestionPro Launches New Reputation Monitoring & Analysis Tool

MarTech QnA with the Expert

The second reason retail media has grown in priority is because of the data and insights available. Several major retail platforms have enabled self-service advertising platforms and continue to expand their API services and data availability. This allows for brands to test at very specific grains to optimize their media, content, pricing, and portfolio strategies.

– Claudia Johnson, Vice-President of Capability Acceleration at Flywheel Digital

MarTech Articles on MarTech Stacks, Low Code Tech in MarTech, Marketing Automation and more…

• As VCs Push Founders to Do More with Less, ‘Hiring’ The Right Martech Stack Can Make Or Break Your Startup
• The Promise of Low-Code Approach for MarTech Product Teams
• Fighting Bots With Bots – Using AI To Assess The Value Of Social Media Ad Space
• A Guide to B2B Marketing Automation That Generates Quick Results
• What To Look For In A Communication Platform
• Amplifying Your Audio and Podcast Advertising
  
• The Silent Threat: How Bots Are Skewing Your Marketing Analytics
• Have Some of Your Recent Marketing Campaigns Backfired?
• Choosing an Identity Resolution Vendor – What to Keep in Mind

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

Episode 138: Marketing and Ops Tips for B2B Teams with Camela Thompson, VP Marketing at CaliberMind

Episode 137: Sales and Revenue Ops Best Practices with Jamie Shanks, CEO of Pipeline Signals & Sales for Life

Episode 136: Driving Sales Revenue Despite Recessionary Times with AJ Bruno, Founder and CEO at QuotaPath